PGA TOUR Superstore President Dick Sullivan is the first executive from the golf retail side of the industry to ever serve as chairman of the NGF’s Board of Directors. In an in-depth Q&A, Sullivan talks about Superstore’s momentum and growth, the evolution of golf retail, the impact of Amazon and EBay on golf, and challenges facing the golf industry.
Discovery Golf President Alex Kaplan talks about the company’s major push into the golf media world, from GolfTV and a partnership with Tiger Woods to the recent acquisition of Golf Digest. Read about Discovery’s big-picture view on golf, long-range vision and aspirations to deliver content, particularly digital, to avid golf fans around the world.
Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.
As many of the golf industry’s leaders and top executives gathered in Dallas earlier this month for the NGF’s annual Business Symposium, The Q took the opportunity to ask a few attendees two questions — one about the game and the second about their business experiences.