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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

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Weather to Play

Last year's weather picture wasn't a pretty one, particularly for golf. Rounds-played in the U.S. were down, year-over-year, in 10 of the first 11 months in 2018, affected in large part by colder weather and heavier precipitation than normal during the busiest months for golf.
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Golf’s New Courses for 2019

The start of a new year is a time for optimism and to look forward to what's to come in the months ahead. The NGF’s facility database shows at least 18 U.S. facilities are scheduled to open either 9- or 18-hole courses this year. Here are some of the notable openings scheduled for 2019:
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Inside an $11 Million Maui Makeover

Maui's Plantation Course is shutting down for a nine-month renovation in February. In the short term, the Kapalua Resort will lose out on almost 30,000 rounds, approximately $8 million in playing fees and even more in retail and food & beverage revenue. Here's a behind-the-scenes look at the decision-making process at one of the flagship public facilities in the Troon Golf portfolio.
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From Tequila to Golf Balls

After building Patron into the world’s biggest ultra-premium tequila brand, Ed Brown is hoping for similar success in the golf business as CEO of ClearSports, a company best known for its high-end, members-only golf ball.

4 min read

November 2018 National Rounds Played

Rounds of golf for November 2018 dropped 18.8% nationally compared to a year ago as four of eight geographic regions had precipitation levels surge more than 200% during the month compared to last November.

1 min read

David Pillsbury – ClubCorp CEO

ClubCorp CEO David Pillsbury talks with the NGF about the company’s growth, non-traditional forms of golf and the future of the industry.

5 min read

NGF Research Snapshot: How Old Are Your Golf Clubs?

Almost 1/3 of golfers bought at least one new club last year. The Q’s latest NGF research snapshot takes a closer look at the average age of clubs currently in golfers’ bags.

1 min read

Ask the NGF

What information would most help your business?

Golfers

Straying Off-Course with Golf Participation

Golf remains one of the most popular U.S. participation sports and the number of green-grass players was 23.8 million last year. Like many forms of entertainment, however, the traditional game continues to evolve given the demands like work and family. It’s why off-course participation is growing.

5 min read

Get Smart: Junior Golf

TGA Premier Golf is seeking to shape participation in golf through its after-school golf enrichment programs and, perhaps just as importantly, what happens next.

3 min read

How Celebrities Sell Golf

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”

6 min read

Golf Courses

Driving Revenues with New Approaches

With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.

6 min read

The ROI on Course Renovations

The biggest form of investment for golf facilities over the past decade — and particularly since the Great Recession — has been course restorations and renovations. So, just what are these properties seeing in return?

6 min read

When Nine is Fine

Nine-hole courses are golf’s sandlots, a breeding ground for future golfers and a farm team of sorts for future private-club membership rolls. They often serve as the foundation for learning the game, as well as its customs and etiquette.

6 min read

General Interest

Millennials in Golf – as Business Owners

Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.

6 min read

Parlaying Passion Into a Golf Career

The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.

4 min read

Giving Back to Golf

PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.

5 min read

NGF News & Reports

NGF Issues 2018 Golf Industry Report

The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.

4 min read

NGF Releases Technology Report

The NGF’s first technology report since 2011 takes an in-depth look at how golf’s best customers engage with technology, from online equipment purchases and tee times to game improvement and distance-measuring devices.

3 min read

The NGF’s Inaugural Top 100 Businesses in Golf: from Acushnet to Yamaha

The NGF GOLF 100 was created to recognize and celebrate the most successful, influential and innovative companies, organizations and associations in golf.

6 min read