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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Millennials in Golf – as Business Owners

Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.
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Parlaying Passion Into a Golf Career

The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.
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Driving Revenues with New Approaches

With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here's a closer look inside one example that's engaging more customers while beefing up the bottom line.
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October 2018 National Rounds Played

Rounds of golf for October dropped 10.3% compared to a year ago as temperatures dipped in many major golf regions across the country. The national year-to-date total is now -3.9%

1 min read

Mike Whan – LPGA Commissioner

LPGA Commissioner Mike Whan talks with the NGF about his tour’s trajectory, inspiration and business advice, his first job in golf and his outlook for the golf industry overall.

6 min read

NGF Research Snapshot: Golf Outings and Events

In the past year, 62% of golfers played in some kind of social or competitive golf event. Find out which ones were most popular.

1 min read

The ROI on Course Renovations

The biggest form of investment for golf facilities over the past decade — and particularly since the Great Recession — has been course restorations and renovations. So, just what are these properties seeing in return?

6 min read

Ask the NGF

What information would most help your business?

Golfers

Take Action, Invite Her to The Course

NGF research finds that nearly 30% of non-golfing women are interested in picking up the sport in the immediate future. Jane Geddes, the chairperson for WE ARE GOLF’s Women’s Task Force, on the industry’s #inviteHER initiative.

3 min read

How Celebrities Sell Golf

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”

6 min read

NGF Research Snapshot: What Are Golfers Buying?

From clubs and bags to balls and shoes, here is what golfers have spent their money on in the past year.

1 min read

Golf Courses

A Course by Any Other Name

What’s in a name? The Shore Club, Cobblestone Creek and Bluestone are among a host of aging private facilities that underwent a full re-brand, and substantial investment, in order to appeal to wider pool of golfers and entice the next generation of members.

5 min read

Golf’s Social Circle

Golfers are increasingly staying connected with their favorite courses through social media, particularly among the younger generation. What are facilities (and brands) doing to keep pace with this trend and stay relevant?

5 min read

Professional Course Management: Growing Market has Ample ‘White Space’

The number of U.S. golf facilities working with professional management companies has increased from 10.6 percent in 2006 to about 16 percent currently.

5 min read

General Interest

Giving Back to Golf

PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.

5 min read

Golf Participation: Opportunity Knocks

In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.

4 min read

Destination Golf

In an era when land is becoming increasingly valuable near major metropolitan centers, many golfers are eager to get off the beaten path to find great golf. Here’s a look at how some of these destination properties have found success.

6 min read

NGF News & Reports

NGF Issues 2018 Golf Industry Report

The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.

4 min read

NGF Releases Report on $20.5 Billion Golf Travel Industry

The NGF’s first Travel Report in 11 years finds that a total of 8.2 million golfers played 57.6 million rounds of golf while traveling for business or leisure in 2017.

2 min read

The NGF’s Inaugural Top 100 Businesses in Golf: from Acushnet to Yamaha

The NGF GOLF 100 was created to recognize and celebrate the most successful, influential and innovative companies, organizations and associations in golf.

6 min read