Ask the NGF
What information would most help your business?
NGF research finds that nearly 30% of non-golfing women are interested in picking up the sport in the immediate future. Jane Geddes, the chairperson for WE ARE GOLF’s Women’s Task Force, on the industry’s #inviteHER initiative.
Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”
What’s in a name? The Shore Club, Cobblestone Creek and Bluestone are among a host of aging private facilities that underwent a full re-brand, and substantial investment, in order to appeal to wider pool of golfers and entice the next generation of members.
Golfers are increasingly staying connected with their favorite courses through social media, particularly among the younger generation. What are facilities (and brands) doing to keep pace with this trend and stay relevant?
The number of U.S. golf facilities working with professional management companies has increased from 10.6 percent in 2006 to about 16 percent currently.
PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.
In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.
In an era when land is becoming increasingly valuable near major metropolitan centers, many golfers are eager to get off the beaten path to find great golf. Here’s a look at how some of these destination properties have found success.
NGF News & Reports
The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.
The NGF’s first Travel Report in 11 years finds that a total of 8.2 million golfers played 57.6 million rounds of golf while traveling for business or leisure in 2017.
The NGF GOLF 100 was created to recognize and celebrate the most successful, influential and innovative companies, organizations and associations in golf.