A month after the release of the new Golf Industry Report, the NGF has issued the 2018 editions of Golf Participation in the U.S. and Golf Facilities in the U.S. are now available for download.
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Golf remains one of the most popular U.S. participation sports and the number of green-grass players was 23.8 million last year. Like many forms of entertainment, however, the traditional game continues to evolve given the demands like work and family. It’s why off-course participation is growing.
In order to appeal to a younger demographic, some golf companies and courses are taking a non-traditional approach with their events.
The Bay Area of San Francisco is known for its exclusive private golf options and premium public facilities. In Bayland Golf Links, the area is finally getting the high-quality, affordable public option it has needed. NGF Consulting gives an inside look at a special municipal course rebirth.
Nine-hole courses are golf’s sandlots, a breeding ground for future golfers and a farm team of sorts for future private-club membership rolls. They often serve as the foundation for learning the game, as well as its customs and etiquette.
The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.
The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.
In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.
When it comes to product innovation, no sport outpaces golf. Protecting intellectual property is crucial for the industry and it’s why there have been more than 22,000 patents related to golf filed over the past four decades.