In order to appeal to a younger demographic, some golf companies and courses are taking a non-traditional approach with their events.

From Topgolf, Toptracer and Trackman to Arccos and 18Birdies, technology is helping golfers improve and have more fun.

Many top universities are investing in golf, embracing golfers of the next generation, increasing revenue and connecting with community.

Two decades ago, golf was invigorated by the “Tiger effect,” with a transcendent player sparking record participation levels. Today, the industry is experiencing the “Topgolf effect.”

Golf has potential to grow among the vital 18-to-34 age group. However, the NGF’s Millennial Report tells us that golf requires a modernization of its brand.