Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.

With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.

Q&A with Eddy Lui, who founded mobile golf technology company 18Birdies in 2011 after a successful career building and growing technology startups. The platform is one of the fastest-growing technologies in golf.

The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.

In order to appeal to a younger demographic, some golf companies and courses are taking a non-traditional approach with their events.