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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Yamaha Golf Car

Category

Corporate Headquarters

Newnan, Georgia

Website

Key Employees

Mike Chranowski, President of Yamaha Manufacturing Corporation of America (YMMC)

Profile

The Yamaha Golf-Car Company has been headquartered in Newnan, Georgia, since 1988 and manufactures golf cars, utility and specialty vehicles in the industry.

Yamaha is prolific within golf and has also been a noteworthy innovator in the golf car space over the years, as the first to develop electronic fuel injection technology (improving gas mileage and leaving a small carbon footprint); the first to feature a fully independent four-wheel suspension (for a smoother ride); and the first to introduce a gas-powered car that’s almost as quiet as an electric.

Yamaha Golf Car is a segment of Yamaha Motors, which is known for its expertise with musical instruments and motorcycles while also creating machines that range from ATV’s and WaveRunners to unmanned helicopters and industrial robots.

When it comes to golf, Yamaha remains a leading global manufacturer of golf cars, both gas and electric. The company produces a range of different vehicles for almost every possible need at a golf course — for players, course marshals, food and beverage carts, range pickers, concierge and maintenance vehicles.

In the past seven years, Yamaha says more than 2,164 courses have added its cars to their fleet. Yahama is firmly among the top four golf cart companies that make up a total share of about 70 percent of the overall market. While golf facilities remain the largest consumer for golf cars, their use extends beyond the course, to hotels, airports and other industries.

Yamaha introduced its first golf car in 1975, a compact and lightweight model that was the bedrock for offerings to come. Ten years later, Yamaha rolled out its G-3 Sun Classic model, which was designated as the original “Neighborhood Vehicle,” and came standard with deluxe bucket seats, headlights and taillights, turn signals, a tempered glass windshield, a locking glove box and a large front storage compartment.

Other advances over the years included the first 48-volt electric golf car in 1996, the first production line-built 4-passenger vehicle in 2000, and electronic fuel injection in 2012. Yamaha in 2015 introduced Yamatrack, a comprehensive cloud based GPS solution that allowed facilities to manage entire fleet operations remotely. The following year the company unveiled the QuieTech EFI, a gas golf car that’s almost as quiet as an electric but provides the profitability and performance of a gas car.

NGF Takeaways

Yamaha has established itself as a leading brand in the golf car market behind its consistent innovation, trusted performance and a focus on luxury and comfort.

Through the years, Yamaha has also built a strong team of partners which includes multiple PGA sections, the Golf Course Superintendents Association of America, the Club Manager Association of America, The First Tee, and LPGA USGA Girls Golf.

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