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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

TGW (The Golf Warehouse)

Category

Corporate Headquarters

Wichita, Kansas

Website

Key Employees

Franz W. Weiglein, President and Chief Executive Officer
Lee Pavelka, Vice President Merchandising and Marketing
Chris Schram, General Manager of Golf

Profile

One of the world’s first online golf retailers, TGW is aptly-considered a pioneer in the Internet sales game. Founded in 1998, the company began with a team of just four and is now the largest golf retailer marketing exclusive via the web. Ready for its 20th anniversary, TGW is well positioned to take advantage of growth in the online space.

Over the past few years, TGW has transitioned its business from closeouts to primarily selling full-priced in-line products. It has done this by representing golf’s top brands such as PING, TaylorMade, adidas, Under Armour, Titleist, FootJoy, Callaway, Nike, Srixon/Cleveland, Cobra Puma, Ecco and Mizuno in a positive and informative way. Golf fanatics are able to take advantage of the comprehensive golf assortment at competitive prices on TGW.com.

TGW is dedicated to continuing to be an easy-to-shop, authentic golf site providing top-notch service to the industry’s core golfers.

Originally known as The Golf Warehouse, TGW benefits from a financial stability as part of the Northern Tool and Equipment Family of companies.

NGF Takeaways

TGW has very effectively capitalized on consolidation in the retail side of the golf industry. With ecommerce growth and Golfsmith’s absorption, market changes have provided a significant opportunity in the space that TGW occupies.

With fewer brick-and-mortar locations, customers are searching for an authentic and easy shopping experience, and TGW is ably filling this golf industry need.

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