NGF TOP 100 BUSINESSES IN GOLF
Syngenta is a global agriculture company with more than 28,000 employees in over 90 countries. The Swiss-based company has also been a market leader in the golf industry for more than 30 years, creating innovative turf management solutions for golf courses around the world and helping them deal with a multitude of agronomic stresses such as pests, heat, drought, traffic and shade.
Investing in golf from the ground up, Syngenta has put a focus on playability, productivity and sustainability.
With industry leading fungicides, insecticides, herbicides and plant growth regulators as well as nearly 50 agronomic programs across turf types, the Syngenta portfolio offers proven tools for managing biotic and abiotic stress year after year.
Syngenta was formed in 2000 by the merger of Novartis Agribusiness and Zeneca Agrochemicals and is ranked in the top 20 among the world’s leading biotech employers, in an annual survey conducted by Science magazine.
Syngenta, in addition to its global corporate headquarters in Basel, has a prominent U.S. base in North Carolina and works closely with golf course superintendents to provide innovative agronomic solutions that ensure the best playing conditions possible. The company also supports its customers and stakeholders with new knowledge, skills and tools, while working with them to enhance the environment and increase biodiversity.
Beyond its products, Syngenta is actively involved in a wide-ranging assortment of programs to benefit the industry:
- Syngenta Business Institute – Partnering with the Wake Forest University School of Business, Syngenta offers an innovative professional business development program for superintendents.
- Operation Pollinator – A global initiative that helps restore pollinators in agricultural, golf and other landscapes by creating essential habitats. Included are tools and information to establish and manage wildflower areas crucial for pollinating insects to thrive, while enhancing the aesthetics of the course.
- WeevilTrak – An online monitoring tool keeps superintendents up-to-date on annual bluegrass weevil (ABW) progression and includes treatment and timing for controlling ABW.
When it comes to turf management in the golf world, Syngenta is an unquestioned global leader in the industry, creating tailored agronomic programs based on region, grass type, stresses and individual need – many of which vary year to year.
Syngenta is also extremely active in its golf research initiatives, having recently conducted global studies on junior golf and the economic opportunity of increased female participation in golf. The latter research looked at the economic value of female golf, ways to retain existing customers and recruit new players, and examined whether female golfers could be a catalyst for junior participation.