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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

PGA Tour Superstore

Category

Corporate Headquarters

Metro Atlanta, Georgia

Website

Key Employees

Arthur M. Blank, Owner
Steve Cannon, Chief Executive Officer, AMB Group, LLC
Dick Sullivan, President & CEO
Jill Spiegel, SVP Merchandising
Randy Peitsch, SVP Operations
Matthew Prater, Chief Financial Officer
Matt Corey, Chief Marketing Officer
Stephen McDonnold, VP Store Development

Profile

PGA TOUR Superstore, founded in 2004, stands as one of the biggest retailers in golf, with 31 locations in 14 states. All stores are staffed with certified teaching professionals, state-of-the-art swing simulators and hitting bays, an expansive putting green, and an in-house club making and repair facility. Each location also offers an extensive assortment of men’s, women’s and junior’s golf clubs, footwear, accessories, golf balls and multiple lines of apparel for men, women and juniors.

“PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to ‘all things golf,’” said PGA TOUR Superstore President and CEO Dick Sullivan. “Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof.”

PGA TOUR Superstore has plans to add 18 more stores over the next three years.

PGA TOUR Superstore has emphasized the use of technology, upgrading all its stores with new simulators that can be used for practice, lessons, club fittings or leagues. The company gave more than 45,000 lessons in its stores last year and conducted over 110,000 fittings.

“We don’t just sell product, we provide a different level of service,” said Sullivan, who is a member of the NGF’s Board of Directors.

PGA TOUR Superstore owner Arthur M. Blank, who is also the co-founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United FC, said in 2017 that the company plans to add approximately a million square feet of golf retail space in the next four to five years.

“There are lots of ways to grow the game and one way to do it is to get people in touch with folks that enjoy taking care of them personally and not just the matter of selling a product to them, but actually make golf fun for them,” said Blank.  “That’s what our stores do.”

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, which is headquartered in Metro Atlanta , Georgia.

Interior of a PGA TOUR Superstore

NGF Takeaways

With new locations in Jacksonville, Florida and Las Vegas, and a second store in the Orlando, Florida, region opening its doors in early 2018, PGA TOUR Superstore continues to expand and build on its annual customer base of more than 7 1/2 million.

It remains the most comprehensive, one-stop shopping experience for golfers of all levels and budgets.

Amid a challenging retail sector, PGA TOUR Superstore has continued to adapt by offering unique services and experiences that online businesses can’t – from fittings, lessons and simulators to the more than 1 million new grips it put on clubs for consumers last year. There is also an increasing push to engage more consumers with indoor simulator leagues, as the company has actively embraced the new measures of off-course participation in golf.

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