NGF TOP 100 BUSINESSES IN GOLF
PGA Tour Superstore
PGA TOUR Superstore is one of the biggest retailers in the golf industry, with more than 40 locations in 16 states.
All stores are staffed with certified teaching professionals, state-of-the-art swing simulators and hitting bays, an expansive putting green, and an in-house club making and repair facility. Each location also offers an extensive assortment of men’s, women’s and junior’s golf clubs, footwear, accessories, golf balls and multiple lines of apparel for men, women and juniors.
“PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to ‘all things golf,’” said PGA TOUR Superstore President and CEO Dick Sullivan. “Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof.”
PGA TOUR Superstore has emphasized the use of technology, upgrading all its stores with new simulators that can be used for practice, lessons, club fittings or leagues. The company annually gives almost 50,000 lessons in it stores while conducting more than 100,000 club fittings. The experiential component has been a key driver for PGA TOUR Superstore, an appealing and engaging element that the online-only retailers lack, as do many traditional golf retail stores.
“Our unwavering attention to the customer has led us to go above and beyond the standard brick and mortar stores,” said Sullivan, who is the chairman of the NGF’s Board of Directors. “We do so many unique things. Our innovative approach to experiential golf retail is different from anyone else. It’s allowed our business to grow in unprecedented levels.”
PGA TOUR Superstore owner Arthur Blank, also the co-founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United FC, has been committed to continued growth in the golf retail space and plans to add another one million square feet in the next four years or so. In several instances, it has been looking into moving into several former Toys R’ Us or Babies R’ Us locations.
“There are lots of ways to grow the game and one way to do it is to get people in touch with folks that enjoy taking care of them personally and not just the matter of selling a product to them, but actually make golf fun for them,” said Blank. “That’s what our stores do.”
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, which is headquartered in Metro Atlanta, Georgia.
PGA TOUR Superstore remains the most comprehensive, one-stop shopping experience for golfers of all levels and budgets. Many golfers routinely spend hours inside a Superstore, testing clubs, getting lessons, rolling some putts and trying to decide which new product might best improve their game.
Amid a challenging retail sector, PGA TOUR Superstore has continued to adapt by offering unique services and experiences that online businesses can’t – from fittings, lessons and simulators to the more than one million new grips it puts on clubs for consumers.
The company’s trajectory, including its continued expansion, is particularly notable in an era when big-box retail stores in every industry are facing challenges amid a societal shift in which more consumers are making more purchases online.