NGF TOP 100 BUSINESSES IN GOLF
For more than 60 years, Par Aide has been providing superior golf course accessories, including tee markers, flags, cups, rakes, maintenance equipment, practice-area products and other facility-related supplies to some of the most prestigious golf courses in the world.
In 1954, Joseph S. Garske, a self-trained pattern maker, started and was operating a thriving enterprise, Progress Foundries, in St. Paul, Minnesota. He was invited to a PGA of America meeting in St. Paul and encouraged to invent a “good ball washer,” which was developed and patented within a year. Garske took his unique product, tooling and patent to two golf-accessory companies. Both declined, and Par Aide was born, initially as a subsidiary of Progress Foundries.
In the following years, Par Aide thrived under the leadership of Joe Garske, Robert F. Gerding and, most recently, Steve Garske, Joe’s son.
While Par Aide may be best known for its ball-washers, the extent of its golf product line is incredibly deep, from 360-degree hole painters, ball mark pluggers, hole cutters, cup plugs and green edgers to on-course markings such as stakes, rope, paint and signage. The companies tee area necessities include divot mix containers, club washers, water coolers, spike and shoe cleaners, benches, trash receptacles and tee markers.
Par Aide distributes products to golf courses through a worldwide network of dealers, with approximately 20 percent of its business coming internationally and warehouses located in the Netherlands and Singapore. In 2009, Duchell (Netherlands) and Par Aide acquired 100 percent of the shares in Pareto Golf Ltd., the largest supplier in the UK.
Par Aide and Standard Golf, located in Iowa, represent the top two companies in the facility related supplies business.
Par Aide’s status in the industry has continued to elevate over the years, with a die-cast dedication to innovation and an emphasis on quality products. The company has enjoyed great success in its efforts to not only improve the on-course experience for golfers, but to provide value to golf course superintendents.