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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Nivel

Category

Corporate Headquarters

Jacksonville, Florida

Website

Key Employees

David Coolidge, President and CEO
Scott Howat, Vice President of Marketing, Specialty Vehicle Division
Sanjay Tumula, Director of Business Analytics
Jesse Burson, Director of Sales
Edith Roysdon, Marketing Manager, Specialty Vehicle Division

Profile

Nivel Parts and Manufacturing began as a Cushman dealership in Miami, Florida, in 1968 and has since become North America’s largest provider of golf car aftermarket parts and accessories.

Nivel, which in 2018 is celebrating its 50th anniversary of dedication to the golf car industry, supplies products with quality and functionality equal to or better that of Original Equipment Manufacturers (OEM) replacement parts and accessories at market competitive prices.

With a broad product offering of more than 14,000 items, Nivel is unequaled in the industry – carrying products for all golf car models from the three major brands, Club Car, E-Z-GO and Yamaha, as well as a wide selection of mid-range original equipment brands and vintage golf cars that are no longer on the market. Nivel also specializes in providing exclusive, hard-to-find and discontinued parts.

Nivel’s North American footprint includes four distribution centers and three manufacturing facilities, all designed to fulfill most orders the same day. In 2017, Nivel also implemented an industry first flat-rate shipping policy.

For 50 years, Nivel has worked to create a global sourcing network comprised of more than 400 suppliers, many of whom have been partners for 20-plus years. Over the past five decades, Nivel has strategically acquired some of the industry’s top manufacturers of lift kits, tires and wheels, windshields, and enclosures, and now has the largest brand portfolio in the industry.

The company’s advanced engineering and manufacturing capabilities enable the design and tooling of products to meet changing market demands at a competitive market cost.

NGF Takeaways

When it comes to providing replacement parts for the millions of golf cars in the United States, Nivel has the market cornered.

No company in the industry has the reach of Nivel, as evidenced by the almost 100 different categories of parts and accessories on the company website, from accelerator cables to wiring harnesses. Electric or gas power parts, steering or suspension, interior or exterior, Nivel’s reach is unrivaled, making the company an established leader within its space.

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