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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Mizuno USA

Category

Corporate Headquarters

Norcross, Georgia

Website

Key Employees

Osamu Sano, President, Mizuno USA

Jeremy Galbreth, Director, Mizuno USA Golf

Chris Voshall, Product and Marketing Manager, Mizuno USA Golf

Profile

In the United States, Mizuno is primarily involved in running, team sports (baseball/softball and indoor/beach volleyball), and golf. The company also maintains a presence in soccer and recently added new sports categories, including tennis, swimming, and training, to the market portfolio.

The company’s U.S. golf product offerings run the gamut – from woods, irons and wedges to gloves and bags. In 2019, Mizuno introduced its first global golf balls: the RB Tour and RB Tour X. Meanwhile, Mizuno’s brand ambassadors on the professional tours include Luke Donald, Jhonattan Vegas, Keith Mitchell, Eddie Pepperell, Lucas Glover, Chris Kirk, and Adam Schenk.

Mizuno in 2015 opened a 520,000-square-foot high-tech distribution and manufacturing center in Braselton, Georgia. (Photo courtesy: mizunousa.com)

 

The Mizuno brand itself was started in 1906 by a pair of Japanese brothers who began selling baseballs and athletic wear. In the mid-1960s, the company opened the world’s largest golf factory (at the time). Mizuno’s clubs were eventually enshrined in the Golf Hall of Fame in 1977.

“Mizuno has been manufacturing and selling golf equipment since 1933 – staggering longevity for a manufacturer that’s so relevant today,” said Jeremy Galbreth, Director, Mizuno USA Golf.

“We are driven by our passion to ‘create the best products for consumers’ and will continue to adhere to our original spirit and desire, while offering the best performance benefits that modern technology can bring.”

Of note, Mizuno USA, Inc. currently operates as a wholly owned subsidiary of its Japanese parent.

NGF Takeaways

Although Mizuno is fundamentally identified as an iron company by most consumers, it has been a part of significant innovations over the years; Among them, introducing the first golf clubs with carbon heads (Vanguard drivers) in 1982 and the first clubs to incorporate pure titanium (Ti-110 and Ti-120) in 1990.

Mizuno made a big endorsement of the combo iron set with its latest releases, likely in a bid to appeal beyond its rabid legion of blade enthusiasts. The JPX and MP lines have expanded to meet the varying demands of golfers, from beginners to touring pros.

It’s also noteworthy that Mizuno irons, per GolfWRX, are the most widely-adopted among PGA TOUR players who are not under contract to play a particular company’s equipment.

 

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