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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

John Deere

Category

Corporate Headquarters

Cary, North Carolina

Website

Key Employees

Samuel R. Allen – Chairman and Chief Executive Officer

Dennis Docherty – Director, Global Marketing Ag & Turf Division

Rob Jeske – North American Business Manager

David Plaster – North American Sales and Marketing Manager, John Deere Golf

Ren Wilkes – Regional Sales Manager

Denver Caldwell – Director, Mass Channel, Turf and Utility Marketing

Profile

Since its founding in 1837, John Deere has provided products and services to those linked to the land. That started with plows for farmers and today extends to heavy equipment for not only farming, but lawn & garden, construction, landscaping and grounds care, forestry, government & military sales, and engines and drivetrains.

From mowers to bunker rakes, aerators and sprayers, John Deere has the golf industry covered.

John Deere also has the golf industry covered from tee to green, with an extensive portfolio of mowers, bunker rakes, aerators, tractors, utility vehicles and sprayers.

Deere’s golf interests are longstanding, most notably course maintenance through the company’s Golf and Sports division. Deere, a PGA TOUR Marketing Partner, expanded its ties to golf in 1998 when it became the title sponsor of the John Deere Classic, a relationship that stretches through 2023. The tournament is played at TPC Deere Run in Silvis, Illinois – about three miles from the company’s headquarters – and has generated approximately $60 million for community organizations since that time. Similarly, The John Deere Foundation has provided approximately $250 million in grants worldwide since 1948.

In 1837, Grand Detour, Illinois, blacksmith John Deere developed a new type of plow blade that would more easily work the thick Midwestern prairie soil, and eventually started manufacturing the product. By the mid-1800s he relocated to Moline, Illinois, along the Mississippi River as his company grew. A century later, The Deere & Company Administrative Center, today’s World Headquarters, opened.

John Deere is one of the biggest manufacturers of turf care equipment in the game.

John Deere’s worldwide net sales and revenues increased 16 percent to $7.8 billion for the third quarter of 2017 and increased 8 percent to $21.7 billion, for the first nine months. Agriculture & Turf, Deere’s worldwide sales of agriculture and turf equipment, was forecast to increase by about 9 percent for fiscal-year 2017.

NGF Takeaways

John Deere is synonymous with turf maintenance and golf, providing virtually every piece of maintenance equipment a golf facility needs.

The mower category is deep, from massive fairway mowers to walking and riding greens mowers, and mowers for rough, trim and surrounds – and John Deere has them all. The company also manufactures and distributes aeration equipment, bunker rakes, sprayers and utility tractors. In fact, while John Deere is among the leading manufacturers in most equipment categories, it has a substantial brand share advantage when it comes to tractors at golf facilities.

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