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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

John Deere

Category

Corporate Headquarters

Cary, North Carolina

Website

Key Employees

John May, Chairman and CEO

Manny Gan, Global Director of Golf

Profile

Since its founding in 1837, John Deere has provided products and services to those linked to the land. That started with plows for farmers and today extends to heavy equipment not only for farming, but also for lawn and garden, construction, landscaping and grounds care, forestry, government and military sales, and engines and drivetrains.

John Deere also has the golf industry covered from tee to green, with an extensive portfolio of mowers, bunker rakes, aerators, tractors, utility vehicles, and sprayers.

From mowers to bunker rakes, aerators and sprayers, John Deere has the golf industry covered.Deere’s golf interests are longstanding, most notably in regards to course maintenance, via the company’s Golf and Sports division. Deere, a PGA TOUR Marketing Partner, expanded its ties to golf in 1998 when it became the title sponsor of the John Deere Classic, a relationship that stretches through 2023. The tournament is played at TPC Deere Run in Silvis, Illinois – about three miles from the company’s headquarters – and has generated more than $118 million for charity since that time. Overall, the John Deere Classic ranks among the top three in charitable giving on the PGA TOUR.

In 1837, Grand Detour, Illinois, blacksmith John Deere developed a new type of plow blade that would more easily work the thick Midwestern prairie soil, and eventually started manufacturing the product. By the mid-1800s he relocated to Moline, Illinois, along the Mississippi River, as his company grew. A century later, The Deere & Company Administrative Center, today’s World Headquarters, opened.

Throughout the company’s history, John Deere has also enjoyed consistent growth and considerable success. In fact, in 2019, its worldwide net sales and revenues increased to almost $39.3 billion, a year-over-year rise of nearly $2 billion.

John Deere is one of the biggest manufacturers of turf care equipment in the game.

NGF Takeaways

John Deere is synonymous with turf maintenance and golf, providing virtually every piece of maintenance equipment a golf facility needs.

The mower category is deep, from massive fairway mowers to walking and riding greens mowers, and mowers for rough, trim, and surrounds – and John Deere has them all.

The company also manufactures and distributes aeration equipment, bunker rakes, sprayers, and utility tractors. In fact, while John Deere is among the leading manufacturers in most equipment categories, it has a substantial brand share advantage when it comes to tractors at golf facilities.

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