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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Imperial Headwear

Category

Corporate Headquarters

Bourbon, Missouri

Website

Key Employees

 Mike Wrightson, President

David Shaffer, Vice President of Sales and Marketing

Dan Parenti, Vice President of Design and Brand Development

Profile

Founded in 1916, Imperial Headwear is a leading manufacturer of premium quality headwear, apparel, and accessories for the golf market and has recently expanded into action sports.

When Imperial began, the company had one sewing machine and its only product was wool dress caps. Through the 1920s and 1930s, Imperial added uniform and military caps to its line. By 1950, the company developed the first adjustable size golf cap and has continued to dedicate new innovations to hundreds of products that are available today.

Imperial’s new DNA Project collection is inspired by the company’s past products, with a nod to modern fit and style. It’s intended to honor Imperial’s storied history in golf fashion, with at least one best-selling or fan favorite style from each decade between 1950 to 1990. Styles include unique fabrics, from corduroy to nylon and mesh. (Photo courtesy: Imperial Headwear)

 

Imperial’s products can be found at 97 of the top 100 golf courses in the United States, along with more than 70 percent of the nation’s top 400 courses. Additionally, the Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four years in a row. Imperial is committed to style, functionality, and perfection in fit and comfort. This commitment has enabled the creation of a wide variety of headwear and apparel – with quality that is second to none.

Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

In addition to a range of headwear, the company sells apparel, towels, blankets, headcovers, and hats for surf, action sports, travel, and outdoor adventure. It serves golf courses, private clubs, surf shops, breweries, and resorts, in addition to selling direct to consumers online.

“Lightweight performance styles continue to be the future of golf headwear and Imperial is leading that trend,” said David Shaffer, director of marketing at Imperial Headwear. “But now we have so much more to talk about with our lifestyle focus and our DNA Project.”

 

NGF Takeaways

Imperial Headwear is very strongly positioned with respect to customizable golf headwear and heritage offerings, offering more than 20 collections.

Not surprisingly, Imperial has expanded to performance materials with recent introductions, while maintaining a lifestyle brand identity.

 

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