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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


Imperial Headwear


Corporate Headquarters

Bourbon, Missouri


Key Employees

Mike Wrightson, President
David Shaffer, Vice President of Sales & Marketing
Dan Parenti, Vice President of Design & Brand Development


Imperial Headwear has been a prominent player in the space since the company’s founding in 1916, billing itself as the leading manufacturer of premium and customizable golf headwear.

Imperial positions itself as more of a lifestyle brand than many industry competitors. An industry leader in custom logo capabilities and embroidery, visitors to the company’s website are presented with a bevy of custom options and a customizer module.

For the past three years, the Association of Golf Merchandisers’ (AGM) annual member survey found Imperial to be the #1 headwear brand in two categories – Private Facilities and Resort Facilities.

Imperial is a leading manufacturer of premium and customized golf headwear.

In addition to a range of headwear, the company sells apparel, towels, blankets, headcovers, and hats for travel and outdoor adventure. It serves golf courses, private clubs, and resorts, in addition to selling direct to consumers online.

“Lightweight performance styles continue to be the future of golf headwear and Imperial is leading that trend,” said David Shaffer, director of marketing at Imperial Headwear. “But now we have so much more to talk about with our lifestyle focus.”

Since 2012, the company has operated as a subsidiary of Paramount Apparel International, one of the largest finished cap companies in the U.S., owning and operating two domestic factories and over 1,000 embroidery heads. Other brands under PAi include fashion licenses such as Converse and True Religion.

NGF Takeaways

Imperial Headwear is very strongly positioned with respect to customizable golf headwear and heritage offerings, offering more than 20 collections.

Not surprisingly, Imperial has expanded to performance materials with recent introductions, while maintaining a lifestyle brand identity.


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