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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


GOLF Magazine


Corporate Headquarters

New York, New York


Key Employees

David DeNunzio, Editor-in-chief
Gary Perkinson, Managing editor
Michael Chwasky, Deputy editor, Equipment & Instruction
Alan Bastable, Managing editor, Golf.com


Founded in 1959, GOLF Magazine has been among the most successful publications in the sport, providing in-depth content on professional golfers, instruction, equipment, travel and the best courses in the world.

A print edition of GOLF Magazine is published monthly and its website, GOLF.com, is updated regularly. Together, they reach an audience of 6.5 million across digital, print and social platforms. The magazine has a number of annual and bi-annual franchise features, including course rankings such as the Top 100 in the U.S., Top 100 in the world and best courses you can play. It also highlights the game’s top teachers, resorts and clubs.

On GOLF.com’s revamped website, an increased emphasis on video has been incorporated over the past three years, and a live show is broadcast every Tuesday.

“The ways in which golfers consume content — from Tour news and instruction tips to equipment reviews and course advice — has changed in ways we could never have imagined even five or 10 years ago, but we’ve worked hard to continue informing, entertaining and delighting our readers and users in engaging ways,” said GOLF Editor-in-Chief David DeNunzio. “Be it with our retooled website, deep lineup of original programming or Fix Finder instruction app, we take great pride in how we’ve adjusted to the ever-changing media landscape.”

Unique visitors to GOLF.com have grown 20 percent year-over-year and the total video starts have increased 150 percent in the same span.

For 18 years, GOLF Magazine was a part of Time Inc.’s Sports Illustrated Golf Group. In February 2018, New York banking and real estate mogul Howard Milstein and Emigrant Capital purchased Time Inc.’s golf-related holdings. GOLF Magazine and the GOLF.com digital properties were the latest golf interests added by Milstein, who has been co-chairman of Nicklaus Co. since 2007 and is an investor in Miura and True Spec.

GOLF Magazine is the leading publication serving the golf market, and GOLF.com is the top digital destination for all things golf,” said Milstein, the Chairman and CEO of New York Private Bank & Trust and its operating bank, Emigrant. “We look forward to continuing GOLF Magazine’s long history of editorial excellence, both in its print edition and through its website and other offerings.”

George Peper played a key role in GOLF Magazine’s growth as the publication’s Editor-in-Chief for a quarter century. Peper, a 2016 recipient of the PGA Lifetime Achievement Award in Journalism, originated magazine fixtures such as the Top 100 Courses in the World and America’s Top 100 Teachers during his tenure.

NGF Takeaways

As the golf media world is impacted by digital content that can be more timely and less costly to produce, established print magazines like GOLF (and Golf Digest, its chief competitor) continue to adjust in retaining their audience and relevance.

Long-time editor-in-chief David Clarke, who retired in the summer of 2017, was replaced by the existing managing editor of instruction, David DeNunzio, assuring a seamless editorial transition.

The backing of Milstein is noteworthy, as he helped Jack Nicklaus more than double the value of his business since taking over in 2007 and has continued to be an active investor within the golf industry.


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