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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Global Value Commerce/Globalgolf.com

Category

Corporate Headquarters

Raleigh, North Carolina

Website

Key Employees

Ed Byman, Chief Executive Officer

Leigh Bader, Executive Vice President

Zack Veasey, Vice President-Chief Merchandising Officer

Dave Hunt, Vice President-Chief Operating Officer

Mark Larson, Vice President-Chief Financial Officer

Profile

Founded in 2001, Global Value Commerce has brought structure and stability to how golf equipment is bought, sold, and traded online at fair market value. The company is the owner-operator of GlobalGolf.com, the largest e-commerce platform for new and previously played golf equipment, with more than 500,000 brand-name drivers, fairway woods, irons, and hybrids transacted annually.

GVC acquires pre-owned or un-hit overstock clubs from golfers, original equipment manufacturers, and on- and off-course retailers’ trade-in programs.

In 2018, GVC introduced golf’s first online-only trial program for golf clubs at GlobalGolf.com. Through the try-and-buy program, called U-try, golfers can select two clubs at a time from Top 100 businesses Callaway, Cleveland, Cobra, TaylorMade and Titleist, and have the clubs shipped to their doorstep. The clubs also come with a complimentary Arccos sensor that attaches to the grip and provides on-course statistical feedback such as distance and accuracy.

GVC is the owner and operator of the largest e-commerce platform for new and pre-owned equipment in golf.

Global Value Commerce is also the publisher of the PGA Value Guide, the national standard of golf club values that’s developed in partnership with the PGA of America and Turner Sports. Millions of golfers, retailers, and golf professionals use the PGA Value Guide every year to determine fair-market value for pre-owned clubs.

Headquartered in Raleigh, North Carolina, GVC has distribution facilities in Raleigh, Salt Lake City, Utah, and in 2017, opened a facility in Ontario to better serve the Canadian golf market. In 2015, GVC acquired fellow e-commerce retailer 3balls.com, one of Golf Digest’s Golf World Business Top 100 Pro Shops in America ten times.

Billing itself as the “online-only version of the trained and trusted PGA Professional who knows every quirk in your game, how to remedy that nasty slice and match your specifications, interests and price point in a timely fashion,” GlobalGolf.com is strongly positioned at multiple stops on the golf equipment retail chain.

The site launched in 2006, and prides itself on industry-leading product selection, rapid shipping, and next-day order processing. The company employs several in-house PGA Professionals and an in-house design, development, and marketing team for streamlined collaboration.

The Global Value Commerce umbrella also encompasses TaylorMadeGolfPreOwned.com, GolfShoesOnly.com, and FairwayStyles.com. The organization experienced its 16th consecutive year of growth in 2016, swelling to $52.9 million in sales (15 percent increase over 2015).

NGF Takeaways

Global Value Commerce’s effectiveness in creating the PGA Value Guide has served both itself and the industry exceedingly well. The Guide is regarded as the Kelly Blue Book of the pre-owned golf club market, and certainly GlobalGolf, 3balls, and its other entities benefit from a streamlined, standardized process. Consumers, while unable to arbitrage and get a significantly better price at another site, benefit from the other-end-of-the-spectrum assurance that they are getting a fair deal.

Impressively, every $1 in trade-in value is converted to $6 in revenue for Globalgolf.com. It’s easy math to see why this is win for the company, and part of a very positive trend for golfers and the industry at large.

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