Fujikura has been a leader in the golf shaft industry since 1995, when it introduced the iconic Speeder, and is a primary supplier of custom golf shafts to many original equipment manufacturers.

As the first shaft to utilize premium advanced materials, the Speeder led to a popularity surge for the industry, paving the way for future products and helped create a new market for premium shafts. Today, Fujikura says it has two primary missions: to produce the “World’s Best Performance Golf Shafts,” and bring enjoyment to all golfers.

Fujikura expanded the company to the U.S. from Japan in 1996 to offer a direct resource to club companies. One year after it made aftermarket shafts for the first time, Fujikura became the PGA Tour’s top-played shaft for drivers, woods and hybrids in 2000, the start of a lengthy run for the company.

Five years later, Fujikura created “The Rack,” a highly automated machine that measures shaft durability and bending fatigue life by bending and spinning them until they break. The Rack is currently used by several OEM’s for product testing.

Fujikura’s Proprietary enso® System

Today, all Fujikura golf shafts are designed through the usage of a proprietary enso® 3-D motion capture fitting system, a concept that measures information pre-impact to analyze the shaft’s effect on the clubhead at impact. Afterwards, these swing analysis variables are integrated with ball flight data to help Fujikura’s testing experts, product and material engineers and in-house designers deliver some of the most innovative graphite shafts on the market today.

As Fujikura looks to the future, it’s focused on ensuring golfers have the best equipment and best fit to help them play to the best of their abilities. The company remains as dedicated to developing the industry’s next advancement in shaft technology as it was 20 years ago and recently launched a popular new tour spec line, known as the ATMOS.

Fujikura also supports Folds of Honor, a partnership that has helped fund four full scholarships (every year since 2014) for family members of U.S. military men and women who have died or been disabled in combat.

“We have been committed to supporting the Folds of Honor Foundation ever since I met Major Dan Rooney in 2012 and we look forward to increasing our level of support year over year,” says Dave Schnider, president, Fujikura Composites America.