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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Fujikura Composites America

Category

Corporate Headquarters

Carlsbad, California

Website

Key Employees

Dave Schnider, President and COO

Alex Dee, Vice President

Jeremy Butler, Director of Sales and Operations

Eric Recher, Director of Marketing

Profile

Fujikura Composite America has been a leader in the golf shaft industry since 1995, when it introduced the iconic Speeder to the PGA TOUR, and is a primary supplier of custom golf shafts to many original equipment manufacturers.

As the first shaft to utilize premium advanced materials, the Speeder led to a popularity surge for the industry, paving the way for future products, as it helped create a new market for premium shafts. Today, Fujikura says it has two primary missions: to produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers.

In 1994 Fujikura expanded the company to the United States from Japan to offer a direct resource to club companies. One year after it made aftermarket shafts for the first time, Fujikura became the PGA TOUR’s top-played shaft for drivers, woods, and hybrids in 2000. For the past two decades, Fujikura has continued to be a top choice for Tour pros globally.

Fujikura’s Venus shafts. (Photo courtesy: Fujikura)

 

Today, all Fujikura golf shafts are designed through the usage of a proprietary enso 3-D motion capture fitting system, a concept that measures information pre-impact to analyze the shaft’s effect on the clubhead at impact. Afterwards, these swing analysis variables are integrated with ball flight data to help Fujikura’s testing experts, product and material engineers, and in-house designers deliver some of the most innovative graphite shafts on the market today.

As Fujikura looks to the future, it’s focused on ensuring golfers, from pros to amateurs, have the best equipment and best fit to help them play to the best of their abilities. The company remains as dedicated to developing the industry’s next advancement in shaft technology as it was 20 years ago.

Fujikura also supports Folds of Honor, a partnership that has helped fund four full scholarships (every year since 2014) for family members of U.S. military men and women who have died or been disabled in combat.

 

NGF Takeaways

Fujikura helped create a market for premium shafts in the United States with the introduction of its iconic Speeder platform in the late 1990s. The relevance and popularity of that line continues today, helping position Fujikura as, unquestionably, one of the top shaft companies in golf.

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