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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

BrightView

Category

Corporate Headquarters

Plymouth Meeting, PA

Website

Key Employees

Andrew Masterman – Chief Executive Officer

Gregory Pieschala – President, BrightView Golf Course Maintenance

Profile

As the nation’s leading landscape services company, BrightView’s more than 20,000 team members consistently bring beautiful landscapes to life at thousands of properties, fostering collaborative relationships to drive clients’ success.

BrightView is a single-source solution for commercial landscape needs by offering design, development, maintenance, and enhancement services.

Golf courses feature prominently among BrightView’s thousands of clients, which include housing communities, corporate campuses, healthcare facilities, universities, retail establishments, and resorts. BrightView is an industry leader in golf course maintenance working with 85 courses nationwide with a goal of preserving the past and planning for the future.

“Institutional knowledge, experience, passion and loyalty are our great strengths,” said BrightView CEO Andrew Masterman. “A well-maintained and effectively operated course is the type of course that stays in business and generates return customers.”

BrightView was born out of a 2014 merger between Brickman and ValleyCrest, two of the nation’s largest landscaping companies with a combined 140 years in the industry. Brickman dates back to 1939 while ValleyCrest, which was on the Forbes top-500 list of privately held companies, was founded in 1949.

Whether through design, development, maintenance or enhancements, BrightView tailors its landscape services to a range of golf facilities by helping private clubs gain an advantage in a race for members, maintaining conditions at daily fee courses that attract repeat business from locals and visitors, making resort courses a primary attraction that drives revenue, and working with golf course communities to deliver a great experience and reduce expenses.

BrightView’s Golf Maintenance division in action.

BrightView Golf Maintenance offers services such as cost accountability, agronomic leadership, operational and superintendent support, crew and back office management, and equipment and materials. The company is focused on continuously refining the science, technology and operations of golf course maintenance to bring clients a competitive advantage and a course their players are proud of.

“BrightView’s strengths is the ability to utilize their power to get things at a lower price and having great support for the superintendent,” says Bob Coman, Director of Golf  at the Biltmore Hotel  Golf Course in Miami.

BrightView creates and maintains landscapes that positively impact millions of lives every day, including the country’s most prestigious golf clubs, the National Mall in the nation’s capital, the grounds of presidential libraries and universities, the Perez Art Museum in Miami, LEGOLAND Orlando, and Major League Baseball and Olympic sport venues.

NGF Takeaways

When it comes to keeping a golf course in business, every dollar counts. BrightView might best be known for keeping the grass green at many of the nation’s top courses, but the company’s full-service golf division also allows those facilities to keep more green in their pockets.

In the landscaping business, local knowledge can be just as important as it is on the golf course. Because BrightView (and its predecessors Brickman and ValleyCrest) have been in business for so long, many of their work crews are multi-generational, with some employees on the job for more than three decades. That deep knowledge can make the difference in how a course looks and operates.

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