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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

BrightView

Category

Corporate Headquarters

Blue Bell, Pennsylvania

Website

Key Employees

Andrew Masterman – President and CEO

Gregory Pieschala – President, BrightView Golf Course Maintenance

Profile

As the nation’s leading landscape services company, BrightView, along with its more than 22,000 team members, consistently brings beautiful landscapes to life at thousands of properties, fostering collaborative relationships to drive clients’ success.

BrightView is a single-source solution for commercial landscape needs, offering design, development, maintenance, and enhancement services.

Golf courses feature prominently among BrightView’s thousands of clients, which include housing communities, corporate campuses, healthcare facilities, universities, retail establishments, and resorts. BrightView is an industry leader in golf course maintenance, working with 85 courses nationwide – with a goal of preserving the past and planning for the future.

“Institutional knowledge, experience, passion, and loyalty are our great strengths,” said Andrew Masterman, President and CEO. “A well-maintained and effectively operated course is the type of course that stays in business and generates return customers.”

BrightView was born out of a 2014 merger between Brickman and ValleyCrest, two of the nation’s largest landscaping companies (with a combined 140 years in the industry). Brickman dates back to 1939, while ValleyCrest was founded in 1949.

Whether through design, development, maintenance, or enhancements, BrightView tailors its landscape services to a range of golf facilities by helping private clubs gain an advantage in a race for members and maintaining conditions at daily fee courses that attract repeat business from locals and visitors. In addition, it makes resort courses a primary attraction that drives revenue, as it also works with golf course communities to deliver a great experience and reduce expenses.

BrightView’s golf maintenance division in action. (Photo courtesy: BrightView)

 

BrightView Golf Maintenance offers cost accountability, agronomic leadership, operational and superintendent support, crew and back office management, and equipment and materials. The company is focused on continuously refining the science, technology, and operations of golf course maintenance to bring clients a competitive advantage, along with a course their players are proud of.

“BrightView’s strengths are the ability to utilize their power to get things at a lower price and having great support for the superintendent,” said Bob Coman, Director of Golf at Miami’s Biltmore Hotel Golf Course.

BrightView creates and maintains landscapes that positively impact millions of lives every day, including the country’s most prestigious golf clubs, Philadelphia’s Independence National Historical Park, the grounds of presidential libraries and universities, Miami’s Perez Art Museum, LEGOLAND Orlando, and Major League Baseball and Olympic sport venues.

BrightView is also the official field consultant of MLB.

NGF Takeaways

When it comes to keeping a golf course in business, every dollar counts. BrightView might best be known for keeping the grass green at many of the nation’s top courses, but the company’s full-service golf division also allows those facilities to keep more “green” in their pockets.

In the landscaping business, local knowledge can be just as important as it is on the golf course. Because BrightView (along with its predecessors, Brickman and ValleyCrest) has been in business for so long, many of its work crews are multi-generational – with some employees on the job for more than three decades. That deep knowledge can make the difference in how a course looks and operates.

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