NGF TOP 100 BUSINESSES IN GOLF
Sal Syed, Chief Executive Officer and Co-Founder
Steve Obsitnik, President and Chief Operating Officer
Tom Williams, Executive Vice President
Jack Brown, Senior Vice President – Product and Software
Andrew Turner, Vice President – Sales
Evan Park, Vice President – R&D and Manufacturing
Greg Dorval, Vice President – Customer Experience
Darrell Robertson, Vice President – Operations
Darren Feeney, Vice President – Marketing
Arccos is a leading provider of automatic on-course data capture and advanced analytics, helping golfers of all abilities make smarter decisions about club selection, bag composition, practice regimens and on-course strategy.
The company has grown rapidly in recent years, now boasting more than 300,000 registered users in 194 countries. The company’s unparalleled on-course data set now features over 8 billion data points, including 200 million shots taken by Arccos Caddie users during 3.8 million rounds played (and counting).
Arccos’ flagship Arccos Caddie system features 14 ultralight sensors – one for each club in the bag – that are attached attached or embedded in each club grip and paired with a smartphone app to automatically track and analyze player performance. Arccos has also started aligning with club companies, such as its partnership with Cobra and PING that include offering its Smart Grip and Smart Sensor technology on wide range of each company’s clubs.
Arccos captures thousands of data points during every round and, perhaps most importantly, is able to do that without changing a golfer’s routine or being intrusive on the course. The system combines automatic shot tracking, advanced GPS and advanced analytics via an enhanced Strokes Gained model. This allows users to quickly receive insights about their true averages with each club, which club to use in specific situations, and a detailed breakdown of their exact strengths and weaknesses.
The intended end-result is smarter decisions and lower scores. In 2019, The average Arccos user who played at least five rounds lowered their handicap by an impressive 4.2 strokes.
“Golf is literally the perfect sport for advanced analytics, even more so than baseball due to each shot that’s hit being an isolated incident,” Arccos Co-Founder Sal Syed said. “Capturing the necessary data isn’t easy, but we’ve truly cracked that code. And by layering in artificial intelligence, we’re able to help golfers improve at a remarkable rate.”
While attending Yale Business School, Syed realized that amateur golfers lacked a comprehensive tool to track and analyze their games. Combining his love for golf and data, Syed and his co-founders incorporated Arccos in 2012. Two years later, Arccos launched its first GPS-based, hardware and software system.
In late 2017, the company launched the Arccos Caddie artificial intelligence platform. Developed in partnership with Microsoft, Arccos Caddie shows players their optimal strategy on nearly every hole in the world, regardless of whether they’ve previously played the course. It takes into account a user’s personal performance, the shot history of other Arccos Caddie users, slope, altitude and weather conditions.
“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best. At other levels of the game, capturing the necessary on-course data has been a real challenge,” said Mike Downey, Microsoft Principal Architect, Sports Technology. “Arccos has cracked that code and built a robust data set.”
Arccos first partnered with Cobra for its embedded sensor technology and automatic shot tracking.
In 2019, Arccos continued its quest to connect every club in golf by teaming with PING, which has long focused on improving product performance and custom fitting techniques. It was an opportunity to bring more visibility to the benefits of playing “smart” golf, company President John K. Solheim said.
“They’ve pioneered the game tracking category and are recognized as the clear leader when it comes to providing on-course ‘caddie advice,’ performance tracking and post-round analysis,” Solheim said.
Arccos has been an unquestioned pioneer in the golf technology space, bringing in-depth and engaging shot-tracking capabilities and advanced analytics to amateurs.
The company’s partnerships with Cobra and PING are significant developments in the integrated golf club technology space. Golf Pride, meanwhile, is the exclusive provider of the Arccos Smart Grip.
ShotLink has had a massive impact on the PGA TOUR. Arccos is doing the same for everyday golfers and the benefits are multitude in the golf equipment spectrum: from smarter club decisions on the course to a more intelligent custom-fitting experience by augmenting the data captured in a hitting bay.