Author Profile
Joe Beditz
Joe is in his 35th year with the NGF and has served as President and Chief Executive since 1989. One of the industry's leading experts on the business of golf, Joe has published a myriad of studies and reports about the state of the game and, as a speaker, is frequently asked to provide insight and information on consumer and economic trends affecting golf's present and future.
Joe Beditz's Recent Articles
U.S. Facility Financial Health Update
In 2009 and 2016, roughly a quarter of U.S. public golf courses admitted to being in bad shape, financially. The NGF has re-examined the subject of facility health amid the turbulence of 2020 and here’s where things stand now, among both public and private courses.
The Churn: Retaining and Sustaining Are Crucial
After summer spikes in play and spend, how will the industry retain new golfers and sustain increased levels of play when Covid is finally in the rear view?
Measuring Golfer Dedication
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Golf Participation: Opportunity Knocks
In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.
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