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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

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Adam Schupak's Recent Articles

GolfTEC’s Trajectory Shows Improving Golfer Is the Best Customer

Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.

5 min read

Golf’s Biggest Investment is the Growing Trend in Course Restorations

Over the past 10 years, one course management company has upgraded more than 2,000 holes of golf.

5 min read

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