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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Author Profile

Adam Schupak

Adam has written about golf since 1997 for the likes of Golfweek, Golf World, Morning Read, LINKS and The New York Times. The New York native is also the author of Deane Beman: Golf’s Driving Force.

Adam Schupak's Recent Articles

Exploring ‘Latent Demand’

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many...

5 min read

Golf Uses Less Water Than You Think

What percentage of water used for irrigation in the U.S. goes to golf courses? The answer might surprise. Here’s what the golf industry has done...

6 min read

One Hole at a Time

One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to...

5 min read

How Celebrities Sell Golf

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these...

5 min read

Military Golf in the U.S.

Collectively, the various branches of the U.S. Armed Forces operate more than 120 U.S. golf courses. If the individual branches were grouped together to form...

5 min read

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