Author Profile
Adam Schupak
Adam has written about golf since 1997 for the likes of Golfweek, Golf World, Morning Read, LINKS and The New York Times. The New York native is also the author of Deane Beman: Golf’s Driving Force.
Adam Schupak's Recent Articles
Golf’s Online Economy
The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail, it is affecting nearly every vertical and category —...
Exploring ‘Latent Demand’
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many...
Golf Uses Less Water Than You Think
What percentage of water used for irrigation in the U.S. goes to golf courses? The answer might surprise. Here’s what the golf industry has done...
One Hole at a Time
One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to...
How Celebrities Sell Golf
Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these...
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