The PGA Merchandise Show is the golf industry’s annual “Major of Golf Business,” a four-day event that attracts more than 40,000 industry professionals from around the world to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands.
Demo Day is the kick off for the PGA Show’s global gathering. It’s where thousands of PGA Professionals and golf retailers preview and personally test new equipment, training aids and accessories from more than 100 golf companies. There are 200 hitting bays, multiple putting greens, a vendor village and even a golf cart testing track at the 42-acre practice facility at Orange County National Golf Center.
Golf equipment companies showcase their newest clubs, balls, grips, instructional aids and products while conducting scoring clinics and demonstrating club-fitting best practices.
The PGA Show’s Opening Ceremony from the Central Lobby of the Orange County Convention Center marked the official start of the 68th PGA Merchandise Show. PGA President Suzy Whaley and PGA CEO Seth Waugh paid tribute to PGA HOPE, military veterans, and the PGA’s 2018 Patriot Award Winner, Ken Juhn.
On the PGA Show floor, there were almost 10 miles of show aisles filled with more than 1,000 top golf manufacturers and brands. From market leaders to emerging companies, including 150 brands new to the PGA Show, the gathering is the world’s largest business-to-business golf event.
In addition to the exhibits, the PGA Show featured industry presentations, education seminars and special events.
Live Fashion Show
Golf Fitness, Wellness & Instruction Stage
PGA Forum Stage presented by OMEGA
Global Golf Innovation Competition
The inaugural Global Golf Innovation Competition was a new “Shark Tank”-style competition for golf startups, showcasing up-and-coming innovators and cutting-edge technology in golf to a panel of judges.
Scenes From the Floor
The NGF is widely regarded as the foremost authority in the golf business for data, research and consulting. The foundation serves members across every sector in the golf industry, with an expertise that includes market intelligence in golf participation, consumer behavior, course operations, facility development, travel, retail, consumer confidence and more.