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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

The ‘Q’uestion
June 2018

by National Golf Foundation

June 2018

It’s been said in a variety of ways — an improving golfer is a happy golfer, whether that’s achieved through playing more frequently, practicing, taking lessons or watching instructional videos.

Curious about the quest to get better, NGF researchers asked core golfers (those who play 8 or more rounds per year) if they watch online golf instructional videos. What percentage of “golf’s best customers” said they have watched golf instruction videos on a computer or mobile device in the past year?

 

Golf Channel has a wide variety of instructional videos on its website.

 

Answer: Approximately 64% of core golfers said they consume online golf instruction.

There isn’t a significant difference between the engagement of men and women, with about 64% of male golfers and 62% of female players saying they get golf tips online.

The most engaged segment when it comes to online instruction is the 18-34 age group, with 71% of respondents saying they watch videos. That figure is 65% in both the 35-49 and 50-64 age groups, but falls to 52% for the over-65 crowd.

Have a ‘Q’uestion of your own for NGF? Click here to ask The Q.

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National Golf Foundation

The NGF is widely regarded as the foremost authority in the golf business for data, research and consulting. The foundation serves members across every sector in the golf industry, with an expertise that includes market intelligence in golf participation, consumer behavior, course operations, facility development, travel, retail, consumer confidence and more.