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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

The ‘Q’uestion
June 2018

by Erik Matuszewski

June 2018

It’s been said in a variety of ways — an improving golfer is a happy golfer, whether that’s achieved through playing more frequently, practicing, taking lessons or watching instructional videos.

Curious about the quest to get better, NGF researchers asked core golfers (those who play 8 or more rounds per year) if they watch online golf instructional videos. What percentage of “golf’s best customers” said they have watched golf instruction videos on a computer or mobile device in the past year?


Golf Channel has a wide variety of instructional videos on its website.


Answer: Approximately 64% of core golfers said they consume online golf instruction.

There isn’t a significant difference between the engagement of men and women, with about 64% of male golfers and 62% of female players saying they get golf tips online.

The most engaged segment when it comes to online instruction is the 18-34 age group, with 71% of respondents saying they watch videos. That figure is 65% in both the 35-49 and 50-64 age groups, but falls to 52% for the over-65 crowd.

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Erik Matuszewski

Erik is the Editorial Director for the NGF. Before joining the National Golf Foundation, he spent more than two decades with Bloomberg News, both as a writer and editor, with a focus on sports business and the golf industry. The New Jersey resident has also written about golf for outlets that include Forbes, LINKS and the Met Golfer.