With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.
The New Year comes with the promise of new opportunities for golfers.
Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.