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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Golfers

Getting Into the Game

With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.

6 min read

NGF Research: A New Year Brings New Opportunities (and Resolutions) for Golfers

The New Year comes with the promise of new opportunities for golfers.

2 min read

NGF’s 2017 Participation Report

Engagement with golf is evolving. It’s why the NGF introduced new measures to better gauge participation.

6 min read

GolfTEC’s Trajectory Shows Improving Golfer Is the Best Customer

Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.

5 min read