The New Year comes with the promise of new opportunities for golfers.
Tony Finau had a 1-in-250 chance of becoming a golfer. Not a pro, but even playing the game at all. Here’s why.
The Pirate League has transformed Monday nights at Goat Hill Park in California.
Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.
Two decades ago, golf was invigorated by the “Tiger effect,” with a transcendent player sparking record participation levels. Today, the industry is experiencing the “Topgolf effect.”
Dan Van Horn saw past the aging greens and maintenance cutbacks when he first visited the Longleaf golf course in North Carolina. The founder of U.S. Kids Golf instead saw the ideal spot for a living laboratory.
With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.