Golfers
NGF Research Snapshot: Professional Golf Instruction
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
Golf’s Sweet Spot: Gen G
While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.
NGF Research Snapshot: Family Golf
Almost two-thirds of golfers say they played a round of golf with a family member last year.
NGF Research Snapshot: 9-Hole Golf
Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.
Measuring Golfer Dedication
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Golf Participation Shows Positive Trends
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
The Good and Bad of Strong Latent Demand
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
NGF Research Snapshot: Streaming Golf
Golf has considerable reach — with 107.5 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game. The number of people watching streaming coverage of golf tournaments continues to increase.
NGF Research Snapshot: Golf in Schools
Research shows introducing kids to golf at an early age positively influences their perceptions about golf and generates interest in the game. Here’s a look at how many kids have been exposed to golf in school programs.
NGF Research Snapshot: Professional Golf Instruction
The NGF’s latest research snapshot looks at how many golfers take instruction and how avidity plays a role.