The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
Golf has considerable reach — with 107.5 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game. The number of people watching streaming coverage of golf tournaments continues to increase.
The NGF’s latest research snapshot looks at how many golfers take instruction and how avidity plays a role.