Almost 1/3 of golfers bought at least one new club last year. The Q’s latest NGF research snapshot takes a closer look at the average age of clubs currently in golfers’ bags.
An inside look at the $1 billion golf instruction market, utilizing golfer-reported data through NGF’s Participation & Engagement Study. This special report highlights the total number of lessons taken and delves further into the demographics and characteristics of lesson-takers, from age and income to avidity and ability.
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.