Throughout the coronavirus pandemic, NGF has surveyed thousands of golf’s best customers. Here’s what core golfers have to say about spending, their financial situation and anxiety levels about going into a golf retail store or pro shop.
Almost 1/3 of golfers bought at least one new club last year. The Q’s latest NGF research snapshot takes a closer look at the average age of clubs currently in golfers’ bags.
An inside look at the $1 billion golf instruction market, utilizing golfer-reported data through NGF’s Participation & Engagement Study. This special report highlights the total number of lessons taken and delves further into the demographics and characteristics of lesson-takers, from age and income to avidity and ability.
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.