Golfers
Who’s More “Into” Golf?
With many existing golfers playing more frequently in 2020, what do they say about their interest in the game compared to previous years?
80 / 20
In examining the pandemic-induced lift golf has experienced, it’s become clear that a certain 20% of existing customers are contributing disproportionately.
This Age Cohort Has Been Especially Engaged During Pandemic
As the pandemic stretches on, NGF’s ongoing national participation study shows that 35- to 49-year-old golfers have been especially engaged.
The Churn: Retaining and Sustaining Are Crucial
After summer spikes in play and spend, how will the industry retain new golfers and sustain increased levels of play when Covid is finally in the rear view?
Despite Spring Shutdowns, 2020 Rounds Outpacing 2019
After significant jumps in play during the months of June and July, rounds for 2020 are now outpacing the same period from a year ago.
Pandemic Could Spur Junior Jump of Half-Million Golfers
The second quarter participation surge revealed 20% jump in the number of junior, beginner and returning golfers.
June 2020 National Rounds Played
Rounds of golf increased by 13.9% nationally in June, a continuation of the recent surge in participation. Through the first six months of 2020, play is now down 1.7% despite the loss of 20 million spring rounds.
Golfers and Physical Distancing
Golf is a sport that by its nature is conducive to social distancing. Here’s how the physical distancing trend among golfers has changed over time.
Studying Golf Consumers: July 2020
As the number of coronavirus cases have increased nationwide, core golfers have expressed a heightened…
What Golf Operators Said About the June ‘Surge’
The early returns for golf’s post-crackdown are in, with rounds up more than 6% nationally in May. Here’s a look at what course operators are seeing and experiencing in June from a participation and engagement standpoint.