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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Amid Beginner Influx, Where Are the Introductory Golf Programs for Adults?

There have been a record number of beginning golfers the past two years, yet when one thinks of introductory programs, the tendency is to think of the industry’s many junior initiatives. But the reality is that almost 75% of beginning golfers are adults. That begs the question of where are all the adult-specific beginner programs?

2 min read
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Rethinking the Retention Question

One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.

2 min read
,

Play It Forward – Ten Years Later

NGF’s recent survey of Core golfers indicated 73% recalled Tee It Forward, but a much smaller percentage actually moved up in recent years. Here’s what they found, and what’s keeping others from moving forward a tee.

2 min read
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Golf Apps Continue to Gain Adoption

More than three-quarters of Core golfers have at least one golf-specific app on their phone, up from 56% in 2018 and 37% in 2011. It speaks to the evolution of golf as well as the effort to enhance the golf experience for an ever-connected segment of consumers.

3 min read

Amid Beginner Influx, Where Are the Introductory Golf Programs for Adults?

There have been a record number of beginning golfers the past two years, yet when one thinks of introductory programs, the tendency is to think of the industry’s many junior initiatives. But the reality is that almost 75% of beginning golfers are adults. That begs the question of where are all the adult-specific beginner programs?

2 min read
,

Rethinking the Retention Question

One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.

2 min read
,

Play It Forward – Ten Years Later

NGF’s recent survey of Core golfers indicated 73% recalled Tee It Forward, but a much smaller percentage actually moved up in recent years. Here’s what they found, and what’s keeping others from moving forward a tee.

2 min read
,

Golf Apps Continue to Gain Adoption

More than three-quarters of Core golfers have at least one golf-specific app on their phone, up from 56% in 2018 and 37% in 2011. It speaks to the evolution of golf as well as the effort to enhance the golf experience for an ever-connected segment of consumers.

3 min read

Women in Golf – Progress and Opportunity

Seven years ago, the proportion of all female golfers was 27%. Since then, the volume of female participants has grown by 43%. And more opportunity exists.

2 min read

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