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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF Research Snapshot: 9-Hole Golf

Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.

1 min read

Golfer Dedication

Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars...

2 min read

Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off...

3 min read

Exploring ‘Latent Demand’

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf —...

5 min read

NGF Research Snapshot: 9-Hole Golf

Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.

1 min read

Golfer Dedication

Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.

2 min read

Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.

3 min read

Exploring ‘Latent Demand’

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?

5 min read

NGF Research Snapshot: Streaming Golf

Golf has considerable reach — with 107.5 million Americans (more than one-third of the U.S. population) either playing, watching or reading about the game. The number of people watching streaming coverage of golf tournaments continues to increase.

1 min read

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