General Interest
The ‘Q’uestion
NGF research shows that the number of “non-golfers” who say they’re very interested in playing golf on a golf course increased to a record-high 14.9 million in 2017. In taking a closer look at this vital latent demand category, how many of these people actually have some previous golf experience?
Golf Participation: Opportunity Knocks
In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.
NGF Issues 2018 Golf Industry Report
The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.
Tim Finchem Receives NGF Graffis Award
Longtime PGA Tour Commissioner Tim Finchem received the 2018 Graffis Award for golf business leadership and contributions to the growth of the game.
How Golf Grew to an $84.1 Billion Industry
Golf directly drove $84.1 billion in economic activity across the U.S. in 2016, according to a study commissioned by the World Golf Foundation. The findings reflect a 22% increase from $68.8 billion in 2011.
Following the (Golf) Trail that Started them All
The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.
Golf is the No. 1 U.S. Sport… for Patents
When it comes to product innovation, no sport outpaces golf. Protecting intellectual property is crucial for the industry and it’s why there have been more than 22,000 patents related to golf filed over the past four decades.
How Technology is Changing a Traditional Game
From Topgolf, Toptracer and Trackman to Arccos and 18Birdies, technology is helping golfers improve and have more fun.
The NGF’s Inaugural Top 100 Businesses in Golf: from Acushnet to Yamaha
The NGF GOLF 100 was created to recognize and celebrate the most successful, influential and innovative companies, organizations and associations in golf.
Simulated Golf, Real Results: Off-Course Participation Helps Drive Engagement
Indoor golf on simulators can be quicker, less intimidating for newcomers, and embraces the desire of some to stay connected to the world at large.