General Interest
Giving Back to Golf
PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.
NGF Releases Golf Media Report on Consumer Engagement
The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.
NGF Research: What Are Golfers Buying?
From clubs and bags to balls and shoes, here is what golfers have spent their money on in the past year.
The Bridge Built for Golf
Separated by only about 85 miles in New York, The Bridge and the Bridge Learning Center occupy vastly different worlds but share a bond built around golf.
Golf’s Social Circle
Golfers are increasingly staying connected with their favorite courses through social media, particularly among the younger generation. What are facilities (and brands) doing to keep pace with this trend and stay relevant?
Military Golf in the U.S.
Collectively, the various branches of the U.S. Armed Forces operate more than 120 U.S. golf courses. If the individual branches were grouped together to form a single management company, it would rank among the top five in the country, behind only the game’s biggest multi-course operators such as Troon, ClubCorp, Billy Casper and KemperSports.
NGF Releases Technology Report
The NGF’s first technology report since 2011 takes an in-depth look at how golf’s best customers engage with technology, from online equipment purchases and tee times to game improvement and distance-measuring devices.
Tariffs on Chinese Products Could Affect Golf Industry, From Hats to Bags
Some sectors of the golf industry could be affected by proposed tariffs on $200 billion worth of U.S. imports from China, among them golf bags, hats and mower parts.
Golf’s Legal Corner
Do courses have a duty to protect golfers from yellow jackets? Is a golf cart driver liable for running down his playing partner? Can a creditor force a golfer’s to resign from his club? See the latest legal questions facing facilities and golfers.
Golf’s Biggest Outside Investors
Golf is a game perfectly suited to corporate sponsorship. The game’s biggest outside investors — non-endemics like Rolex, AT&T, FedEx, Charles Schwab and Mastercard — devote millions of dollars in golf sponsorship every year.