General Interest
Cracking the Code
There’s a multi-million dollar question floating around the industry these days: How do we retain more golfers, particularly in light of the extraordinary inflow of returners and first-timers in 2020 (+27% vs. ‘19)?
NGF’s State-of-Industry Graffis Report Now Available
NGF’s Graffis Report, a overview of an unprecedented year for the golf business in 2020, is now available for NGF members.
Cracking the Code
There’s a multi-million dollar question floating around the industry these days: How do we retain more golfers, particularly in light of the extraordinary inflow of returners and first-timers in 2020 (+27% vs. ‘19)?
NGF’s State-of-Industry Graffis Report Now Available
NGF’s Graffis Report, a overview of an unprecedented year for the golf business in 2020, is now available for NGF members.
Who Wants ‘In’?
The flood of new faces on U.S. golf courses in 2020 was noteworthy, even if some gains were offset by the ones who went absent. Who were these new people? And who wanted “in” last year?
Golf KPIs for 2020
A shot in the arm: Something that has a sudden and positive effect on something, providing encouragement and new activity. — Cambridge Dictionary I can’t think of a more appropriate description of the year 2020 and its effect on golf, can you? There hasn’t been this much optimism and new activity in the golf business…
December 2020 National Rounds Played
Play in 2020 finishes 14% ahead of 2019 as December rounds see +37% year-over-year jump.
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