The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.

Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”

NGF research finds that one in 10 Americans plans to purchase a golf-related gift for a friend or family member this holiday season. Here’s a look at some “must have” gift ideas for any golfer.

PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.