After building Patron into the world’s biggest ultra-premium tequila brand, Ed Brown is hoping for similar success in the golf business as CEO of ClearSports, a company best known for its high-end, members-only golf ball.

Last year’s weather picture wasn’t a pretty one, particularly for golf. Rounds-played in the U.S. were down, year-over-year, in 10 of the first 11 months in 2018, affected in large part by colder weather and heavier precipitation than normal during the busiest months for golf.

The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.

Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”