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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


The landscape in golf’s retail market continues to shift and evolve.

The most successful companies in the space have continued to adapt during a time when market consolidation prompted a decline in the overall number of off-course golf retail locations.

E-commerce in general is growing, as online convenience influences the way consumers are purchasing products. Many traditional brick and mortar stores are migrating toward having a broader experiential, technical position, meaning locations where consumers can swing the clubs and get real data and feedback relative to the performance of a given product. And on the secondary market, other businesses are thriving as major manufacturers gravitate toward longer product cycles and some of the game’s most frequent players are price-shopping.

In total, five golf retail companies – some of which feature sub-brands – are represented in the NGF GOLF 100.

American Golf

American Golf is Europe’s largest golf retailer, with 99 stores in the United Kingdom and the Republic of Ireland, and a strong online presence.

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DICK’S Sporting Goods/Golf Galaxy

DICK’S Sporting Goods offers a broad assortment of high-quality, brand name sporting goods equipment, apparel, and footwear at more than 725 specialty stores across the United States. In 2006, the company acquired Golf Galaxy, Inc., a golf-specialty retailer, which currently has almost 100 stores.

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Global Value Commerce

Founded in 2001, Global Value Commerce, Inc. (GVC) is a technology and e-commerce solutions provider, secondary market expert, and owner/operator of one of the world’s largest e-commerce platforms for pre-owned golf equipment and new golf gear.

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Golf Town Limited

Golf Town is the biggest golf retailer in the world’s third-largest golf market, with almost 50 locations stretching from Nova Scotia to British Columbia.

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Golfballs.com has grown into a world leader in online golf ball and equipment sales, with a strong focus on customized products.

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PGA Tour Superstore

PGA TOUR Superstore is one of the biggest retailers in the golf industry, with more than 40 locations in 16 states.

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TGW is pioneer in the industry, as one of the world’s first online golf retailers and now the largest golf retailer that markets exclusively via the internet.

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Worldwide Golf Shops

Among the country’s largest golf equipment retailers, Worldwide Golf Shops owns and operates more than 80 brick-and-mortar specialty stores across 18 states and six regional chains.

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