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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Honorable Mentions


The inaugural NGF GOLF 100 was created to celebrate the totality of the golf business, but the sheer size of the industry -- and it’s many sectors – inevitably mean many successful, innovative and noteworthy companies and organizations don’t quite make the list, at least this time around.

In addition, there are other businesses of prominence within the golf world, but not necessarily endemic to the industry, that are deserving of recognition.

It’s why the NGF created an Honorable Mention category for the GOLF 100, one that includes and extends beyond the major categories such as equipment, retail, media & technology, turf & course suppliers, associations and management companies. The Honorable Mention group listed below also features professional management and services companies as well as the business partners and broadcast partners that are absolutely critical to the game’s success, visibility and growth.

Additionally recognized are the game’s architects and design firms -- the creative minds who develop and shape the courses that ultimately drive everything in and around the game – through the inclusion of the American Society of Golf Course Architects. While the NGF GOLF 100 includes a few course designers because of their varied other business interests, the ASGCA is able to better acknowledge the contributions of influential names like Coore-Crenshaw, Doak, Dye, Fazio, Hanse, Hurdzan, Jones, McLay Kidd, Richardson and others.




18Birdies - Media & Technology

18Birdies is a mobile golf platform that incorporates technology, gaming and social in an effort to make golf more innovative, fun and engaging. The platform seeks to enhance the experience between golfers and the courses they play, helping to grow the golf community.


Addison Law - Professional Management/Services

For more than 25 years, Addison Law has represented parties involved in the ownership, operation, and development of equity and non-equity private clubs, public golf facilities, resort projects, and residential/golf course development.


American Express - Business Partners

American Express has been a corporate partner of the USGA since 2006, with a highly visible presence at the U.S. Open. The company, which previously was a top sponsor for the PGA of America, also sponsors several USGA programs and provides card members with special golf access and experiences.


American Junior Golf Association (AJGA) - Associations

The AJGA is a nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. More than 300 AJGA alumni play on the PGA and LPGA Tours.


Antigua - Apparel & Accessories

The Antigua Group is a leading designer and marketer of men's, women's and children's lifestyle apparel and sportswear under the Antigua label. Antigua has been serving the apparel needs of golf, along with the licensed sports, corporate and identity specialty retail markets, for over 36 years.


American Society of Golf Course Architects (ASGCA) - Architects

Founded in 1946, the ASGCA is the professional association representing golf course architects throughout North America. In addition to designing courses that are technically, strategically and aesthetically creative, ASGCA members are also activists for the game, the industry and its causes.


Aquatrols - Turf & Course Suppliers

Aquatrols is a world leader in the development of cutting-edge soil surfactants and other specialty technologies that maximize the use of water and inputs in the golf industry as well as in the agricultural, professional turfgrass, and horticultural markets.


BMW - Business Partners

BMW has a highly visible presence in golf, including a sponsorship of the PGA Tour’s third playoff event that dates back to 2007. BMW also serves as the official vehicle for two other FedEx playoff events, including the Tour Championship, and sponsors three premier tournaments on the European Tour.


Buffalo Turbine - Turf & Course Suppliers

Since 1945, Buffalo Turbine has manufactured and shipped equipment such as debris blowers and sprayers/dusters for golf, as well as markets that include demolition, military, insect, construction, paving and landscaping.


Carl’s Golfland - Retail

Carl’s Golfland, which started as a small driving range in 1958, has two retail locations in Michigan and a continually expanding online presence that includes commercials on Golf Channel. The company’s primary location is a 43,000 square foot store in Bloomfield, Michigan, with a 15-acre practice facility.


CBS - Broadcast Partners

CBS has been a broadcast partner of the PGA Tour since 1970 and the main television partner of The Masters Tournament every year since 1956. CBS is the primary PGA Tour carrier, broadcasting more than 20 events per season, and has broadcast rights to the PGA Championship along with the Masters.


Charles Schwab - Business Partners

Charles Schwab is the official investment firm of the PGA Tour and Champions Tour, providing retirement plan services to players and staff as well as investment services to players and their families. The Charles Schwab Cup Championship is the final event of the season for PGA Tour Champions.


Club & Resort Business - Media & Technology

Club & Resort Business magazine is published to meet the needs of the operations and management staff of country clubs, semi-private and daily fee golf facilities, city clubs, yacht clubs and resorts that operate club-like facilities. In addition to a print magazine, it also offers multiple digital products, including a daily newsletter.


Club Managers Association of America (CMAA) - Associations

The CMAA is the professional association for managers of membership clubs, with close to 6,700 members who run more than 2,500 country, golf, city, athletic, faculty, yacht, town and military clubs.


Cool Clubs - Retail

Cool Clubs is a custom golf club fitting company with fitting studios across the U.S. and more than 20,000 shaft and head combinations. The company fits and builds clubs independently of club manufacturers, seeking to ensure customers receive the best golf clubs for their game.


Creative Golf Marketing - Professional Management/Services

Creative Golf Marketing is a boutique firm that provides customized marketing and consultation services for the private club industry.  Founded in 1990, the company has performed membership marketing services and consultations for over 1,300 private clubs, including golf, country, tennis, yacht and city clubs throughout the U.S. and Canada.


Cub Cadet/MTD Products - Turf & Course Suppliers

Cub Cadet’s products, from robotic greens mowers to all-electric pitch mowers, utilize advanced technologies to help turf management experts achieve consistent and excellent turf conditions, reduce operational costs, and improve overall turf health and aesthetics.


Duff & Phelps - Miscellaneous

Duff & Phelps is a New York-based corporate finance adviser that sponsors multiple professional golfers and invests considerably in the game.


Davey Golf - Miscellaneous

Davey Golf provides golf course consulting, golf course maintenance services and golf course management. One of the largest employee-owned companies in the U.S., Davey has roots as tree experts that date to 1880 and offers diversified tree services, grounds maintenance and environmental services.


Dynamic Brands - Apparel & Accessories

Dynamic Brands is the parent company of a series of brands that manufacture and distribute golf and travel products in more than 50 countries worldwide. Among the brands in the Dynamic Brands portfolio are Bag Boy, Burton, Datrek, Devant Sport Towels, IGOTCHA, Pivotal, Riksha, SEARCH N’ RESCUE and Sir Christopher Hatton, with an extensive range of products that include walking carts, golf bags, travel covers, luggage, embroidered golf towels, bag tags and other golf accessories.


FedEx - Business Partners

FedEx has had a partnership with the PGA Tour for more than 30 years, beginning with its sponsorship of the St. Jude Classic, and since 2007 has been the title sponsor of the season-long FedExCup and the tour’s playoffs.


Floratine - Turf & Course Suppliers

Floratine for more than two decades has provided products that help maintain premium turfgrass conditions, first sourcing high quality raw materials and then designing, manufacturing and shipping products worldwide.


Flowtronex - Turf & Course Suppliers

Flowtronix is a world leader in golf irrigation pumping systems, with more than 15,000 installations and products operating in more than 70 countries worldwide. The company is also a provider of integrated water management solutions for golf courses.


Flightscope - Media & Technology

Flightscope develops and manufactures 3D Doppler ball tracking monitors, golf radars and launch monitors for sports that include golf, baseball, tennis and cricket. It is used in golf by top instructors, club fitters, tour players and original equipment manufacturers worldwide.


Formost Golf Construction - Miscellaneous

Formost is an irrigation construction company that specializes in golf courses, with 85 percent of its projects being private country clubs.


FOX  - Broadcast Partners

Fox Sports in 2015 started a 12-year deal to broadcast the USGA’s three biggest championships: the U.S. Open, Women’s Open and Senior Open.


Fusion Golf - Miscellaneous

Fusion Golf LTD is a golf construction company that offers a range of renovation services to restore golf courses, from bunker renovations to bridge construction. The company’s expertise also includes designing, building, owning and managing golf courses.


Global Golf Advisors - Professional Management/Services

Global Golf Advisors since 1992 has provided industry-leading advisory services to worldwide clients that include private clubs, hotels and resorts, residential golf communities, developers and homebuilders, government agencies and municipalities, financial institutions, investors and lenders, and many other businesses and associations that serve the club and golf industries.


Global Golf Post - Media & Technology

Global Golf Post is the first weekly golf publication specifically designed for digital distribution, offering news, features, opinion and information about the major tours, golf travel and destinations.


Golfballs.com - Retail

Once the first e-commerce business in Louisiana that started selling only used golf balls, Golfballs.com has evolved into one of the leading internet retailers in golf, with a strong focus on customized products. The company no longer carries used golf balls, instead offering a wide selection of new balls, caps, shoes, bags, clubs and more from golf’s top manufacturers.


Golf Course Builders Association of America (GCBAA) - Associations

The GCBAA is a nonprofit trade association of the world's foremost course builders and leading suppliers to the golf course construction industry. Founded in the early 1970s, the GCBAA’s membership represents all segments of the golf course construction industry.


Golf Course Industry Magazine - Media & Technology

Golf Course Industry for more than two decades has been an independent resource for superintendents and other golf/turf professionals. GCI provides new ideas and techniques, tips, proven research and opinion across print, digital and social media platforms.


Golfdom - Media & Technology

Golfdom magazine provides news, advice, insights and information for businesses and individual who manage and maintain golf courses, with superintendents as its primary readers. The original publication was founded in 1927 as the industry's first business journal.


Golf Maintenance Solutions - Turf & Course Suppliers

Golf Maintenance Solutions (GMS) offers a combination of expertise that covers all facets of golf course maintenance, including agronomy programming, irrigation, equipment maintenance, business management, leadership development, environmental practices and construction project management.


Golf Property Analysts - Professional Management/Services

For more than 35 years, Golf Property Analysts has provided consulting, appraisal and brokerage services to golf courses, clubs, facilities and associated properties.


GolfThere - Media & Technology

Originally founded in 1990 as Fairways Golf Travel, GolfThere has grown into one of the largest golf tour and golf travel fulfillment companies in the United States. The company is a golf packager for the entire U.S. golf market, while also featuring international golf destinations like Ireland, Mexico, the Dominican Republic, Scotland and New Zealand.


Growth Products  - Turf & Course Suppliers

Growth Products is a company that helps gets golf courses healthier, greener and playable, offering a range of turf products that include liquid fertilizers, micronutrients, natural organics and bio-fungicides.


Hilda Allen Real Estate - Professional Management/Services

Hilda Allen Real Estate Inc. specializes in the brokerage of golf courses, country clubs, residential golf communities, resorts and related commercial properties throughout the U.S. and Canada. Since 1991, the company has sold more than 1,000 courses totaling over $1 billion.


Hot Stix Golf - Retail

Founded in 2000, Hot Stix is a brand-agnostic fitting company with locations nationwide. The company specializes in tour quality fittings, equipments and builds that help golfers find the best combination of head, shaft and grip to match their swing.


Hornung’s  - Retail

Hornung’s is a family-owned golf wholesale business with a long history in the industry that dates back to 1936 and a specialization in accessories, gifts and novelty items.


IMG - Professional Management/Services

A global leader in sports, events, media and fashion, IMG has had a golf division for 50 years (its first in a particular sport) and has almost 500 staff members working in the golf business. In addition to talent representation, IMG owns, manages and stages more than 50 golf tournaments a year.


Kopplin Kuebler & Wallace - Professional Management/Services

Kopplin Kuebler & Wallace is a leading recruiting firm that specializes in assisting clubs with executive level hires such as General Managers/COO’s, golf professionals, golf course superintendents, executive chefs, assistant general managers and clubhouse managers for private, resort and developer owned properties and clubs.


Lebanon Turf - Turf & Course Suppliers

Lebanon Turf provides products for the golf and landscape industries, and is an industry leader in producing advanced technology fertilizers, grass seed and biological products.


Lindsey Management - Course Management

In addition to managing more than 40,000 apartment homes in over 160 communities, Linsdey manages 40 golf courses located throughout Arkansas, Oklahoma and other states in the mid-south region.


LINKS Magazine - Media & Technology

LINKS Golf Media is a worldwide authority on the lifestyle of golf, from travel and resorts to best courses and the leading golf communities. For almost 30 years, LINKS has provided news, information, features and impressive photography, helping avid golfers find new courses to play, vacation destinations and golf course homes.


Linksoul - Apparel & Accessories

Created by John Ashworth, the founder of the Ashworth brand, Linksoul is a Southern California clothing company that derived its name from the connection found through years of playing golf. Linksoul says it is more a philosophy than a brand and been active, both socially and environmentally, in community efforts, among them the fight to save a local municipal golf course, Goat Hill Park.


Loudmouth Golf - Apparel & Accessories

Loudmouth is among the most recognizable brands in golf, with vibrant prints and bold patterns that stand out on the course. John Daly has been a highly visible pitchman for Loudmouth, which was founded in 2000.


Koch Turf - Turf & Course Suppliers

Koch Turf & Ornamental delivers enhanced efficiency fertilizers for golf courses, with extended longevity that means fewer applications. With the company’s consistent nitrogen delivery, more is taken up by turfgrass and far less is lost to the environment through leaching, denitrification, runoff or otherwise.


Kohler - Miscellaneous

The Kohler Co. Hospitality & Real Estate profile includes The American Club, which features four championship golf courses, including Whistling Straits and Blackwolf Run. It's sister property, The Old Course Hotel, Golf Resort & Spa, is in the birthplace of golf -- St Andrews, Scotland.


Marcus & Millichap - Miscellaneous

The largest golf course brokers in the country, the golf division of the Leisure Investment Properties Group leverages Marcus & Millichap’s network of more than 1,300 investment specialists across the country to expose golf properties to the largest pool of qualified investors.


Mastercard - Business Partners

Mastercard is a partner of the PGA TOUR and a presenting sponsor of the Arnold Palmer Invitational and British Open. The company is also aligned with players such as Brandt Snedeker, Justin Rose and Tom Watson.


MG Golf  - Equipment

For almost 40 years, MG Golf has manufactured gloves, balls, bags, equipment and other accessories, including its popular Cabrera leather golf gloves and senior golf balls.


Octagon - Professional Management/Services

Octagon is a top sports agency for golfers and media personalities, helping clients negotiate endorsement contracts, plan their schedules, build their brands and provide sound financial and legal advice.


PBI-Gordon - Turf & Course Suppliers

PBI-Gordon is a national leader in the professional turf and ornamental management industry, with a full line of herbicides, insecticides, fungicides, growth regulators and other products for golf. The company, founded in 1947, is 100 percent employee-owned.


Range Servant - Turf & Course Suppliers

Range Servant is a world leader in manufacturing driving range equipment and also carries everyday supplies for golf courses and driving ranges.


Rolex - Business Partners

Rolex has been at the heart of golf for 50 years, with support for top-level players, professional tours and the game’s governing bodies. Rolex sponsors the golf’s world rankings, has been an official timekeeper of the U.S. Open since 1980 and has a visible presence at many of the top golf properties around the country.


Ryangolf Corp - Miscellaneous

Ryangolf provides turnkey new golf course construction and renovation services in the U.S. as well as Central and South America through its international subsidiary.


Skechers - Apparel & Accessories

Skechers golf shoes combine the brand’s award-winning technologies in performance and comfort with golf-specific design innovations inspired by the professionals who play in them.


SmithCo - Turf & Course Supplies

SmithCo manufactures a line of turf maintenance products for golf courses, including bunker rankes, sweepers, dedicated spray vehicles, utility vehicles, greens care and linear aeration products.


SunBelt Golf Corporation - Miscellaneous

SunBelt Golf Corporation specializes in golf course construction, planning and consulting. The company was formed to develop, construct, operate and manage 18 public courses that would comprise the Robert Trent Jones Golf Trail in Alabama -- the largest golf course construction project ever attempted. The RTJ Trail has since grown to 468 holes across 26 courses in 11 sites.


SuperStroke - Equipment

SuperStroke established a presence in golf with its oversized putter grips. The company continues to expand and push the limits of grip performance, technology and design in an effort to help golfers experience a more meaningful connection to their shots and their game.


Swing by Swing Golf - Media & Technology

A free golf app that provides distances to greens and hazards as well as a digital scorecard for almost every course in the world, helping users track personal statistics and track their handicap.


Teesnap - Media & Technology

Teesnap provides golf course management software, with a cloud-based system that offers an integrated tee sheet, customer and member management tools, and online tee time booking.


Tee Times USA / Golfpac - Media & Technology

One of the nation’s leaders in golf vacations, with access to unique deals and hard-to-get tee times, Tee Times USA has booked more than 100,000 tee times and 20,000 hotel nights annually over the past 25 years. Golfpac offers discounted tee times, vacation packages and travel to over 40 golf destinations throughout the U.S. and Europe. Both companies are part of the same ownership group.


The Andersons - Turf & Course Suppliers

The Andersons offers a full range of premium fertility and control product solutions to help superintendents in creating and maintaining top quality playing conditions.


Thor Guard - Miscellaneous

Thor Guard is the world leader in lightning prediction and warning systems, having been installed at golf courses, park districts and schools nationwide. Golf accounts for about 10% of Thor Guard’s business.


True Spec - Miscellaneous

True Spec Golf is a custom club fitter, with 12 studios spanning six countries, helping provide golfers with clubs that maximize their performance and potential. True Spec is a brand agnostic fitter, meaning the company stocks premium clubs and shafts from all major equipment manufacturers.


Turfco - Turf & Course Suppliers

For the past 50 years, Turfco Manufacturing Co has worked with golf course professionals to engineer turf maintenance technology and equipment to meet their specific needs, helping facilities improve the health and playability of their turf.


Warrior Golf - Miscellaneous

Warrior Custom Golf develops, manufactures and markets affordable custom-made golf clubs. Through its asset management division, Warrior also provides golf course management services and additionally operates 18 courses across the U.S., from North Carolina to California.


Wasserman - Professional Management/Services

Wasserman is a global sports and media agency, providing representation for a range of top golfers that includes Jason Day and Rickie Fowler.


Wittek/Eagle One - Turf & Course Suppliers

Wittek Golf Supply and Eagle One are industry leaders in golf supplies, including range pickers, washers, dispensers, flags, signs and almost every other kind of range need.


Youth on Course - Associations

Youth on Course provides kids ranging in age from 6-18 with access to life-changing opportunities through golf. Members get subsidized access to golf for $5 or less at more than 650 courses across the country and also funds high school internships, college scholarships and an active caddie academy.


Zero Friction - Accessories & Apparel

Zero Friction manufactures golf products that include gloves, performance tees, balls and accessories. The company, originally founded in 2001 as Excel Golf Products, established the performance golf tee market, including the first such tee to carry the PGA Tour logo, and more recently has had success in the glove segment with its compression-fit offerings and GPS gloves.