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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


The equipment industry is the most commercially visible sector in the golf business, with a host of households brands that produce the clubs and balls found in millions of golf bags around the world. Many of them also pay big money for endorsement deals with the game’s top professionals, hoping to further enhance their recognition and appeal.

The equipment category is a $2.9 billion annual market and, beyond clubs and balls, includes club components such as shafts and grips.

Based on wholesale equipment dollars, golf is actually among the largest recreation sports in the United States, trailing only camping and fishing. More money is spent every year on new clubs and balls than on equipment for sports like basketball, baseball and football combined. Thus, it perhaps comes as little surprise that the equipment sector, with 20 companies, is the most heavily-represented segment of the NGF GOLF 100. There are three other equipment companies in the International 25.

Acushnet Company

Acushnet Holdings Corp. is a high-performance golf products company driven by two of the most revered brands in the sport – Titleist and FootJoy – and also counts Vokey Design, Scotty Cameron, Pinnacle, Links & Kings, Kjus and PG Golf under its umbrella.

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Bridgestone Golf

Bridgestone Golf is a leading manufacturer of premium golf balls, clubs, and accessories under the Bridgestone and Precept brand names, supported by the company’s roots as the world’s largest tire manufacturer.

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Callaway Golf

Callaway Golf is a premium golf equipment and active lifestyle company with a portfolio of global brands and a highly visible presence both among the general golfing public and on the major professional tours.

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Cleveland Golf – Srixon

Cleveland Golf has been in business since 1979, but was most recently acquired by Sumitomo Rubber Industries in 2007. Cleveland-affiliated Srixon and XXIO are also…

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Cobra Puma Golf is a leading manufacturer of innovative, game-changing golf equipment, along with stylish, high-performance golf apparel, footwear, and accessories.

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Fujikura Composites America

Fujikura Composite America has been a leader in the golf shaft industry since 1995, when it introduced the iconic Speeder to the PGA TOUR, and is a primary supplier of custom golf shafts to many original equipment manufacturers.

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Golf Pride

Golf Pride is the world’s largest manufacturer of golf grips, with sales and distribution facilities on six continents, and is consistently identified as the number one choice of golf grips among recreational golfers, Tour players, and club manufacturers alike.

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Based in Tokyo, Honma is a premium golf club manufacturer as well as a classic sports lifestyle brand, with products sold in 60 countries worldwide but primarily in Asia.

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KBS is among the fastest growing and most innovative golf shaft brands in the industry.

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Lamkin is a family-owned business that delivers one of the industry’s widest assortments of performance-enhancing golf grips, offerings that have earned a loyal worldwide customer base. 

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MCA Golf

Mitsubishi Chemical/Graphite Shafts (MCA Golf) and Aldila are among the world’s biggest manufacturers of carbon-based composite shafts and operate – at least within the United States – out of the same headquarters in Carlsbad, California.

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Mizuno USA

Mizuno has been making and selling golf equipment since 1933 and its U.S. product offerings run the gamut — from woods, irons and wedges to gloves and bags.

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Nippon Shaft

Nippon Shaft Co., Ltd. is a leading manufacturer of golf shafts. Founded in Yokohama, Japan, in 1959, the company has distributed in that country, as…

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PING’s has long been one of the top-selling club manufacturers in the game, with an equipment focus on clubs from drivers to putters.

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PXG established the niche for high-end equipment in the U.S., leveraging breakthrough technology and sophisticated manufacturing processes to differentiate from the industry’s major club makers. 

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TaylorMade Golf has been one of golf’s leading manufacturers of high performance equipment for just over four decades, incorporating industry-moving innovation in its latest product lines.

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Tour Edge

Tour Edge was founded more than 30 years ago with a primary focus in mind — to offer customers high-quality and technologically advanced products as cutting edge as they were affordable. Today, Tour Edge is a Top 10 manufacturer in every club category.

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TRUE Sports

TRUE Sports, formerly known as True Temper Sports, designs, manufactures, and markets golf shafts, selling to both original equipment manufacturers and aftermarket entities worldwide.

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U.S. Kids Golf

U.S. Kids Golf is the leading junior golf company in the world, designing and manufacturing three lines of golf equipment for kids, while hosting more than 1,600 tournaments each year.

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UST Mamiya

UST Mamiya has been manufacturing innovative graphite golf shafts for recreational and competitive golfers worldwide since it was founded in 1991 in Fort Worth, Texas.  

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Founded in 1980, Volvik Inc is a South Korean-based golf ball manufacturer that distributes widely in the United States via Volvik USA (founded in 2012) and is one of the most popular golf balls in the Asian golf market.

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Wilson Golf

Renowned as one of the world’s most iconic sporting brands, Wilson Golf designs, manufactures, and distributes premium and recreational golf equipment throughout the world.

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Winn is the first manufacturer to bring premium polymer grips to golf, mirroring its efforts in pioneering grips for fishing rods, tennis rackets, and bicycles.

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