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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf


The equipment industry is the most commercially visible sector in the golf business, with a host of households brands that produce the clubs and balls found in millions of golf bags around the world. Many of them also pay big money for endorsement deals with the game’s top professionals, hoping to further enhance their recognition and appeal.

The equipment category is a $2.6 billion annual market and, beyond clubs and balls, includes club components such as shafts and grips.

Based on wholesale equipment dollars, golf is actually among the largest recreation sports in the United States, trailing only camping and fishing. More money is spent every year on new clubs and balls than on equipment for sports like basketball, baseball and football combined. Thus, it perhaps comes as little surprise that the equipment sector, with 22 companies, is the most heavily-represented segment of the NGF GOLF 100.

Acushnet Company

Acushnet Holdings Corp. is the high-performance golf products company driven by two of the most revered brands in the sport – Titleist and FootJoy –…

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Bridgestone Golf

Bridgestone Golf is a leading manufacturer of premium golf balls, clubs, and accessories under the Bridgestone and Precept brand names.  Supported globally by 900 engineers…

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Callaway Golf has an unquestioned footing as one of the leading equipment manufacturers in the golf industry, with a highly visible presence both among the…

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Cleveland Golf – Srixon

Cleveland Golf has been in business since 1979, but was most recently acquired by Sumitomo Rubber Industries in 2007. Cleveland-affiliated Srixon and XXIO are also…

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Cobra Puma Golf is a leading manufacturer of innovative, game-changing golf equipment, along with stylish, high-performance golf apparel, footwear and accessories. Cobra Golf was founded…

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KBS is the fastest growing and most innovative steel shaft brand in the industry. Since its release in 2008, over 150 professionals across the PGA,…

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Fujikura Composites America

Fujikura has been a leader in the golf shaft industry since 1995, when it introduced the iconic Speeder, and is a primary supplier of custom…

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Golf Pride

Eaton’s Golf Pride is the world’s largest manufacturer of golf grips, with sales and distribution facilities on six continents. Golf Pride is consistently identified as…

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Like many great businesses, Lamkin Grips began in a garage. The company was started in 1925 when Elver Lamkin started crafting leather grips in the…

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Mitsubishi Chemical/Graphite Shafts (MCA Golf) and Aldila are among the world’s biggest manufacturers of carbon-based composite shafts and now operate – at least within the…

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Mizuno USA

Mizuno is primarily involved in baseball and golf in the United States, but the company also has a presence in soccer, running, tennis, beach volleyball,…

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Nippon Shaft

Nippon Shaft Co., Ltd. is a leading manufacturer of golf shafts. Founded in Yokohama, Japan, in 1959, the company has distributed both in that country…

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PING’s equipment focus in golf is almost strictly clubs, from drivers to putters, and has long been one of the top-selling club manufacturers in the…

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Parsons Xtreme Golf, better known as PXG, is the high-end golf club company founded in 2014 by billionaire businessman and philanthropist Bob Parsons, the man…

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TaylorMade Golf has been one of golf’s leading manufacturers of high performance equipment for almost four decades. The Carlsbad, California-based company was instrumental in ushering…

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Tour Edge

In 1985, David Glod founded Tour Edge with a primary focus in mind—to offer customers high-quality and technologically advanced products for prices that are as…

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True Temper

True Temper Sports Inc. designs, manufactures, and markets golf shafts, selling to both original equipment manufacturers and aftermarket entities worldwide. The Memphis-based company employs more…

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U.S. Kids Golf

U.S. Kids Golf, LLC is the world’s leading provider of youth golf equipment and also coordinates more than 1,000 junior tournaments every year around the…

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UST Mamiya

A subsidiary of Mamiya-OP (Tokyo, Japan), UST Mamiya was established in 1991 producing golf shafts for recreational and competitive golfers worldwide. The company was known…

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Founded in 1980, Volvik Inc is a South Korean-based golf ball manufacturer that distributes widely in the United States via Volvik USA (founded in 2012).…

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Wilson Golf

One of the world’s most iconic sporting brands, Wilson has been in business since 1914 and today has staff and offices in more than 100…

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Winn is the first manufacturer to bring premium polymer grips to golf, mirroring its efforts in pioneering grips for fishing rods, tennis rackets and bicycles.…

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