The equipment industry is the most commercially visible sector in the golf business, with a host of households brands that produce the clubs and balls found in millions of golf bags around the world. Many of them also pay big money for endorsement deals with the game’s top professionals, hoping to further enhance their recognition and appeal.
The equipment category is a $2.9 billion annual market and, beyond clubs and balls, includes club components such as shafts and grips.
Based on wholesale equipment dollars, golf is actually among the largest recreation sports in the United States, trailing only camping and fishing. More money is spent every year on new clubs and balls than on equipment for sports like basketball, baseball and football combined. Thus, it perhaps comes as little surprise that the equipment sector, with 20 companies, is the most heavily-represented segment of the NGF GOLF 100. There are three other equipment companies in the International 25.