Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.

Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.

NGF research finds that one in 10 Americans plans to purchase a golf-related gift for a friend or family member this holiday season. Here’s a look at some “must have” gift ideas for any golfer.

The National Golf Foundation added four new members to its Board of Directors this year, appointments that embody the NGF’s unique standing as the only trade organization that works with every sector within the golf industry.

PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.