With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.

Q&A with Eddy Lui, who founded mobile golf technology company 18Birdies in 2011 after a successful career building and growing technology startups. The platform is one of the fastest-growing technologies in golf.

Golf remains one of the most popular U.S. participation sports and the number of green-grass players was 23.8 million last year. Like many forms of entertainment, however, the traditional game continues to evolve given the demands like work and family. It’s why off-course participation is growing.

In some ways, golf looks much as it did 20 to 25 years ago. The game is also different in many respects and participation is evolving. NGF President Joe Beditz weighs in on the changing face of golf, Millennials in the sport and generational risk.

The National Golf Foundation’s Golf Industry Report consolidates many of the game’s key data points in a single publication and is intended to provide the most holistic view of the business of golf and the health of the game to stakeholders and the media.