Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”

The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.

The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.

The NGF GOLF 100 was created to recognize and celebrate the most successful, influential and innovative companies, organizations and associations in golf.