Discovery Golf President Alex Kaplan talks about the company’s major push into the golf media world, from GolfTV and a partnership with Tiger Woods to the recent acquisition of Golf Digest. Read about Discovery’s big-picture view on golf, long-range vision and aspirations to deliver content, particularly digital, to avid golf fans around the world.

Judy Rankin is honored as 2019 recipient of the NGF’s Graffis Award for outstanding contributions to the game and business of golf.

Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”

The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.