The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.

The 11th annual National Golf Day 2018 is scheduled for April 25, as industry leaders meet with members of Congress, the Executive Branch and federal agencies to discuss the more than 15,000 diverse businesses involved with golf, two million jobs impacted, and topics such as tax revenue creation and tourism value.

The National Golf Foundation recently published a free white paper entitled Direct to Consumer Marketing for the Golf Business that shares strategies and best practices for direct marketing.

In a competitive golf marketplace, retaining existing customers is critical. Here’s how management companies are engaging golfers.

The Pirate League has transformed Monday nights at Goat Hill Park in California.