What’s in a name? The Shore Club, Cobblestone Creek and Bluestone are among a host of aging private facilities that underwent a full re-brand, and substantial investment, in order to appeal to wider pool of golfers and entice the next generation of members.

Golf is a game perfectly suited to corporate sponsorship. The game’s biggest outside investors — non-endemics like Rolex, AT&T, FedEx, Charles Schwab and Mastercard — devote millions of dollars in golf sponsorship every year.

A changing golf travel marketplace inspired Myrtle Beach Golf Holiday’s recent transformation into a new entity called Golf Tourism Solutions. Here’s Bill Golden’s vision for the company.

The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.

The 11th annual National Golf Day 2018 is scheduled for April 25, as industry leaders meet with members of Congress, the Executive Branch and federal agencies to discuss the more than 15,000 diverse businesses involved with golf, two million jobs impacted, and topics such as tax revenue creation and tourism value.