Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.
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