Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.

After building Patron into the world’s biggest ultra-premium tequila brand, Ed Brown is hoping for similar success in the golf business as CEO of ClearSports, a company best known for its high-end, members-only golf ball.

The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.

NGF research finds that one in 10 Americans plans to purchase a golf-related gift for a friend or family member this holiday season. Here’s a look at some “must have” gift ideas for any golfer.

Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”