GolfMAP is one of the most robust data-driven analytical tools available to NGF members, delivering detailed information about golf micro-economies across the country. Here’s a look at how GolfMAP works and how it can help your bottom line.

With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.

Collectively, the various branches of the U.S. Armed Forces operate more than 120 U.S. golf courses. If the individual branches were grouped together to form a single management company, it would rank among the top five in the country, behind only the game’s biggest multi-course operators such as Troon, ClubCorp, Billy Casper and KemperSports.

What’s in a name? The Shore Club, Cobblestone Creek and Bluestone are among a host of aging private facilities that underwent a full re-brand, and substantial investment, in order to appeal to wider pool of golfers and entice the next generation of members.

The Q spoke to several influential women about their connection to golf, their careers, and what the industry can do to get more girls and women into the game.