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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

GolfTEC’s Trajectory Shows Improving Golfer Is the Best Customer

Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.

5 min read

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GolfTEC’s Trajectory Shows Improving Golfer Is the Best Customer

Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.

5 min read

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