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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Latent Demand

Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.

3 min read

Exploring ‘Latent Demand’

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf —...

5 min read

NGF Releases 2019 Golf Industry Report

The NGF’s annual Golf Industry Report consolidates many of the game’s key metrics, from participation...

4 min read

Off-Course Golf: How Big Can It Get?

The number of off-course golf participants and off-course venues continues to grow, from golf entertainment...

5 min read

Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.

3 min read

Exploring ‘Latent Demand’

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?

5 min read

NGF Releases 2019 Golf Industry Report

The NGF’s annual Golf Industry Report consolidates many of the game’s key metrics, from participation to course supply, providing a holistic view of golf’s health and vitality.

4 min read

Off-Course Golf: How Big Can It Get?

The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?

5 min read

One Hole at a Time

One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to pay by the hole. It’s a way for golfers to potentially squeeze in some golf when they have a window. For facilities, it’s a chance to boost incremental revenue. So, are these “solutions” gaining traction?

5 min read

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