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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Latent Demand

Amid Beginner Influx, Where Are the Introductory Golf Programs for Adults?

There have been a record number of beginning golfers the past two years, yet when one thinks of introductory programs, the tendency is to think of the industry’s many junior initiatives. But the reality is that almost 75% of beginning golfers are adults. That begs the question of where are all the adult-specific beginner programs?

2 min read
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Rethinking the Retention Question

One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.

2 min read

Women in Golf – Progress and Opportunity

Seven years ago, the proportion of all female golfers was 27%. Since then, the volume of female participants has grown by 43%. And more opportunity exists.

2 min read
,

NGF’s State-of-Industry Graffis Report Now Available

NGF’s Graffis Report, a overview of an unprecedented year for the golf business in 2020, is now available for NGF members.

3 min read

Amid Beginner Influx, Where Are the Introductory Golf Programs for Adults?

There have been a record number of beginning golfers the past two years, yet when one thinks of introductory programs, the tendency is to think of the industry’s many junior initiatives. But the reality is that almost 75% of beginning golfers are adults. That begs the question of where are all the adult-specific beginner programs?

2 min read
,

Rethinking the Retention Question

One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.

2 min read

Women in Golf – Progress and Opportunity

Seven years ago, the proportion of all female golfers was 27%. Since then, the volume of female participants has grown by 43%. And more opportunity exists.

2 min read
,

NGF’s State-of-Industry Graffis Report Now Available

NGF’s Graffis Report, a overview of an unprecedented year for the golf business in 2020, is now available for NGF members.

3 min read
, ,

June 2020 National Rounds Played

Rounds of golf increased by 13.9% nationally in June, a continuation of the recent surge in participation. Through the first six months of 2020, play is now down 1.7% despite the loss of 20 million spring rounds.

< 1 min read

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