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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

Latent Demand

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What Golf Operators Are Saying About June ‘Surge’

The early returns for golf’s post-crackdown are in, with rounds up more than 6% nationally in May. Here’s a look at what course operators are seeing and experiencing in June from a participation and engagement standpoint.

6 min read

2020 Golf Industry Report Available to Members

The Golf Industry Report is now available to NGF members, offering a high-level overview of the business of golf and the health of the game in 2019.

2 min read

Off-Course Golf: How Big Can It Get?

The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?

5 min read
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Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.

3 min read
,

What Golf Operators Are Saying About June ‘Surge’

The early returns for golf’s post-crackdown are in, with rounds up more than 6% nationally in May. Here’s a look at what course operators are seeing and experiencing in June from a participation and engagement standpoint.

6 min read

2020 Golf Industry Report Available to Members

The Golf Industry Report is now available to NGF members, offering a high-level overview of the business of golf and the health of the game in 2019.

2 min read

Off-Course Golf: How Big Can It Get?

The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?

5 min read
,

Golf Participation Shows Positive Trends

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.

3 min read

The Good and Bad of Strong Latent Demand

Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?

5 min read

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