What’s in a name? The Shore Club, Cobblestone Creek and Bluestone are among a host of aging private facilities that underwent a full re-brand, and substantial investment, in order to appeal to wider pool of golfers and entice the next generation of members.

Some golf facilities are looking to build their golfer base by creating engaging short courses — right on existing driving ranges.

Golf is a game perfectly suited to corporate sponsorship. The game’s biggest outside investors — non-endemics like Rolex, AT&T, FedEx, Charles Schwab and Mastercard — devote millions of dollars in golf sponsorship every year.

As many of the golf industry’s leaders and top executives gathered in Dallas earlier this month for the NGF’s annual Business Symposium, The Q took the opportunity to ask a few attendees two questions — one about the game and the second about their business experiences.

The Bay Area of San Francisco is known for its exclusive private golf options and premium public facilities. In Bayland Golf Links, the area is finally getting the high-quality, affordable public option it has needed. NGF Consulting gives an inside look at a special municipal course rebirth.