Grow the Game
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Thanks to the efforts of a passionate group of citizens, the Bobby Jones Golf Course in Atlanta has been transformed from “an obsolete, dangerous golf course” into one with a revolutionary reversible layout, state of the art practice facilities, and programming designed to grow the game of golf.
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
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