Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.

Almost two-thirds of golfers say they played a round of golf with a family member last year.

The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?

The biggest obstacles to golf participation remain cost, time, concern about ability and a lack of people to play with. Here’s what some facility operators are doing to break down participation barriers.

Thanks to the efforts of a passionate group of citizens, the Bobby Jones Golf Course in Atlanta has been transformed from “an obsolete, dangerous golf course” into one with a revolutionary reversible layout, state of the art practice facilities, and programming designed to grow the game of golf.