Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to pay by the hole. It’s a way for golfers to potentially squeeze in some golf when they have a window. For facilities, it’s a chance to boost incremental revenue. So, are these “solutions” gaining traction?
A visual look at the PGA Merchandise Show, the golf industry’s annual “Major of Golf Business.” The four-day event attracts more than 40,000 industry professionals from around the world to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands.
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