Golf is a game perfectly suited to corporate sponsorship. The game’s biggest outside investors — non-endemics like Rolex, AT&T, FedEx, Charles Schwab and Mastercard — devote millions of dollars in golf sponsorship every year.

A changing golf travel marketplace inspired Myrtle Beach Golf Holiday’s recent transformation into a new entity called Golf Tourism Solutions. Here’s Bill Golden’s vision for the company.

Bridgestone Golf’s new president, Dan Murphy, talks about his return to a company he was with for 11 years and what’s next for the brand.

Rounds played in May were up 5.3%, marking the end of four consecutive monthly declines due unusually cooler temperatures and greater precipitation across the U.S.

As some golf communities have matured, new generations of homeowners seem less interested in golf and, as a result, certain courses began to struggle. The number one issue now facing NGF’s consulting practice is helping to resolve conflict between golf community residents and course owners.