One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to pay by the hole. It’s a way for golfers to potentially squeeze in some golf when they have a window. For facilities, it’s a chance to boost incremental revenue. So, are these “solutions” gaining traction?
Maui’s Plantation Course is shutting down for a nine-month renovation in February. In the short term, the Kapalua Resort will lose out on almost 30,000 rounds, approximately $8 million in playing fees and even more in retail and food & beverage revenue. Here’s a behind-the-scenes look at the decision-making process at one of the flagship public facilities in the Troon Golf portfolio.
With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.
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