Consumer Spending
Santa Is On the First Tee
Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories — is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
New Normal or Old Normal?
Whether golfer demand or equipment sales, trends suggest a return to where the golf industry was pre-financial crisis of 2007–08 rather than a “new normal”
Equipment Sales Continue Run
The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
Golf: There’s An App for That
App use is becoming prevalent in all walks of life, including the golf world. There are now hundreds of golf-centric apps available and usage continues to climb.
Santa Is On the First Tee
Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories — is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
New Normal or Old Normal?
Whether golfer demand or equipment sales, trends suggest a return to where the golf industry was pre-financial crisis of 2007–08 rather than a “new normal”
Equipment Sales Continue Run
The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
Golf: There’s An App for That
App use is becoming prevalent in all walks of life, including the golf world. There are now hundreds of golf-centric apps available and usage continues to climb.
Golf Apps Continue to Gain Adoption
More than three-quarters of Core golfers have at least one golf-specific app on their phone, up from 56% in 2018 and 37% in 2011. It speaks to the evolution of golf as well as the effort to enhance the golf experience for an ever-connected segment of consumers.
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