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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

February 2017

Six Changes to Golf’s Brand that Will Engage Millennials

Golf has potential to grow among the vital 18-to-34 age group. However, the NGF’s Millennial Report tells us that golf requires a modernization of its brand.

5 min read

The Female Factor in Golf:

The American golf industry has spent an impressive amount of time and resources on initiatives designed to bring more women to the game. Unfortunately, those efforts have yielded little. What are other countries doing differently?

7 min read

Golf’s Biggest Investment is the Growing Trend in Course Restorations

Over the past 10 years, one course management company has upgraded more than 2,000 holes of golf.

5 min read

Longleaf: The Living Lab That’s Teeing Up Golf Course Changes

Dan Van Horn saw past the aging greens and maintenance cutbacks when he first visited the Longleaf golf course in North Carolina. The founder of U.S. Kids Golf instead saw the ideal spot for a living laboratory.

7 min read

Facilities and Land Get New Life After Course Closures

It’s been more than three years since the last round was recorded at Ocean Meadows Golf Club in Goleta, California. Birdies, no. But there are birds galore.

5 min read

Getting Into the Game

With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.

6 min read

Time, Money & Difficulty – Fun Conquers All

Easing golf’s intimidation while making it less serious, more dynamic and more fun for new players may very well be golf’s most critical priority.

5 min read