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Founded in 1980, Volvik Inc is a South Korean-based golf ball manufacturer that distributes widely in the United States via Volvik USA (founded in 2012). Volvik is primarily known in the U.S. for its colored golf balls and its strong endorsement presence on the LPGA Tour. Over 75 professionals have used Volvik’s golf balls.
The company sponsors an event on the LPGA Tour, is the official ball of the World Long Drive tour and is the title sponsor of the Volvik World Long Drive Championship, which has gained added visibility on Golf Channel.
Volvik has had more colored golf balls in play on the world’s professional tours than any other manufacturer in golf history. The company produces 3- and 4-piece multi-layer golf balls that feature 58 worldwide patents.
Bubba Watson, who played Volvik’s four-piece S4 before his sponsorship deal with the company ended in 2017, said he was initially intrigued by the colors the company offered. Watson said he was always trying to find new ways “to grow the game and have fun out there,” and that Volvik had a similar approach.
Volvik, which is publicly traded on the Korea Exchange, is the No. 1 ball in South Korea and is No. 3 in Japan.
Tour validation isn’t necessary for an equipment company, but it sure helps. Volvik has a strong market share among women golfers and a large contingent on the LPGA Tour.
The company is the market leader in color golf balls and the real first mover in the space. The interest other manufacturers have shown in non-white offerings in recent years represents additional affirmation for the South Korean ball maker, which has truly added some color to the sport.