NGF TOP 100 BUSINESSES IN GOLF
True Temper Sports Inc. designs, manufactures, and markets golf shafts, selling to both original equipment manufacturers and aftermarket entities worldwide. The Memphis-based company employs more than 1,000 people in 10 facilities in the United States, Europe, Japan, China and Australia.
True Temper laid the foundation for its golf shaft engineering division as several forging companies formally combined as the American Fork & Hoe Company, established in Ohio in 1903.
In the 1930’s, when most golfers were still using hickory wood shafts, True Temper arranged public displays at golf tournaments to promote its steel shafts. Not long after, the company had gained a significant share on tour. Byron Nelson’s legendary 1945 season – 18 tournament wins with a bag full of True Temper-shafted clubs –– was a turning point in the industry. Fast forwarding some 40 years, more than 95 percent of tour pros were playing True Temper shafts. Those numbers aren’t much different today, with around 75 percent of pros playing the company’s wares.
The industry leader, in addition to the popular Dynamic Gold line, also owns the Grafalloy and Project X brands.
True Temper also has a presence in hockey, lacrosse, and cycling categories. The company’s Dynamic Gold shaft is the most popular in both the amateur and professional golf ranks.
Jeremy Erspamer, President & CEO, recognizes the important of both staying the course and continuing to produce innovative products.
“We must maintain our heritage in products such as Dynamic Gold, while always investing in R&D and product innovation to meet the changing global golf landscape,” Erspamer said. “We must never rest on our past success. We are always reevaluating our golf shaft portfolio.”
In addition to performance capabilities, True Temper’s tight weight tolerances have made the shafts favorites of both OEMs and fitters.
True Temper’s Dynamic Gold shaft remains the company’s cash cow. More than 70 percent of PGA Tour players play the Dynamic Gold Tour Issue shaft and more professionals put the shaft in play each week than all other shafts combined. Tiger Woods, for his part, has never played another steel shaft as a professional.