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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Tour Edge

Category

Corporate Headquarters

Batavia, Illinois

Website

Key Employees

David Glod, Founder and President
John Craig, Executive Vice President
Gordon Glod, Vice President of Sales
Tony Herb, Vice President of Operations
Rich Balla, Vice President of Financing
Jon Claffey, Vice President of Marketing

Profile

In 1986, David Glod founded Tour Edge with a focus on offering high quality and technologically advanced golf products that were as cutting edge as they were affordable.

Tour Edge, an American owned and operated company for more than 34 years, manufactures and sells golf clubs under three distinct brand names: Exotics (tour-preferred, highly-advanced tech clubs), Hot Launch (super game improvement clubs) and their “Get in the Game” products.

Today, Glod is considered one of the preeminent master club designers in golf club design. His design expertise has led Tour Edge to be a Top 10 manufacturer in every club category and to experience explosive growth over the past 5 years.

Some of the major that have led to Tour Edge’s rise are their unique attributes that set them apart from the other golf manufacturers:

48-Hour Custom Fit Delivery

Tour Edge offers unprecedented 48-hour nationwide delivery guarantee on custom fit orders.

Hand Built in the USA

All Tour Edge Exotics clubs are hand built in the United States at our headquarters in Batavia, Illinois.

Lifetime Warranty

All Tour Edge Exotics clubs are backed with a lifetime warranty that covers any manufacturer defects for the life of the product.

Also helping Tour Edge’s push up the ranks is their tour professional staff and their rise as one of the most played brands on the PGA Tour Champions. Tour Edge’s team of tour staff professionals includes 2019 Charles Schwab Cup winner Scott McCarron, Tom Lehman, Tim Petrovic and Duffy Waldorf. All four will appear in TV spots in 2020.

“Tour Edge is continuing to make major steps in our branding and consumer awareness efforts and the best spokespeople that we could ask for just happen to be the guys that we already have on our tour staff,” said Executive Vice President of Tour Edge John Craig. “2020 will be our third year with these players representing Tour Edge and playing our equipment on tour, so filming them for an extensive television advertising campaign is the logical next step in branding Tour Edge.”

There have been over 650 Tour Edge clubs in play on the three PGA Tours over the last two seasons. In that time, they have earned 12 victories, over 50 Top 5’s and over 200 Top 25’s in the bags of over 90 different PGA Tour professionals.

NGF Takeaways

Tour Edge has built itself into a top-10 manufacturer in every single club category by combining cutting-edge technology and an affordable price.

While a core group of golfers is focused on prominent brand names, there is a deep market of golfers uninterested in the higher price tag that might come with a set of irons or woods from one of the other major OEMs. This is where Tour Edge comes into the picture and the company has effectively navigated the economic and industry downturns that have claimed other equipment makers like Ram and Nickent.

The brand’s Iron-Wood has a noteworthy history, as its original design was ahead of the curve that saw hybrids replace long-irons in the 1990s. And Tour Edge’s Exotics line first gained significant traction from a “hot” fairway wood that was introduced in 2004 and featured a weight-saving – and distance-boosting — brazing technique that fused a titanium face to the steel back of the club.

Glod, a former golf professional, is unique in the industry as both a master club maker and designer as well as a company founder, giving Tour Edge a singular place in the crowded equipment sector.

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