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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone Interested in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Touchstone Golf

Category

Corporate Headquarters

Austin, Texas

Website

Key Employees

Steve Harker – CEO
Mark Luthman – President
Doug Harker – Executive VP

Profile

Touchstone Golf is a recognized leader in the golf industry, as it offers comprehensive management services and strategic planning to golf course owners.

Touchstone currently manages and provides advisory services for 40 golf courses in 11 states. The company’s primary market is the western United States – with 18 courses in California and nine in Texas alone.

A Touchstone Golf property, Presidio Golf Course is located in San Francisco. (Photo courtesy: Touchstone)

 

It has experience managing every type of golf course property, from municipal courses, to exclusive private and resort clubs. In addition to focusing on protecting and enhancing an owner’s interests and options, Touchstone works to identify opportunities to improve a course’s financial performance, as well as the quality of the overall experience, while also promoting the property and positioning it for long-term profitability.

From cost-effective centralized accounting, financial reports, annual budgets, and business plans, to managing capital improvement plans and implementing guest service programs, Touchstone is able to deliver a wealth of knowledge and knowhow to single course owners.

As an example of Touchstone’s expertise, CEO Stephen Harker is a Class A PGA Professional with more than 35 years of experience in the golf course industry. He was previously a senior executive with American Golf Corporation, which, at the time, was the world’s largest course operator and helped initiate the Women in Golf Day event later adopted by Play Golf America.

Glen Annie Golf Club, another Touchstone Golf property, is located in Santa Barbara, California. (Photo courtesy: Touchstone Golf)

NGF Takeaways

In the competitive landscape of third-party management services, Touchstone has been effectively helping owners, developers, investors, and municipalities thrive.

Touchstone’s management team has more than 100 years in combined experience within the golf course industry, proficiently positioning the company to help course owners deal with challenges like rising costs, employee turnover, and operational inefficiencies.

Due to Touchstone’s ability to leverage national relationships with vendors, courses notice benefits such as preferred pricing and premium brand inventory. With 40 courses in its portfolio, Touchstone is among the top five percent of golf management companies; nonetheless, it’s able to customize services to the specific needs of individual facilities and owners.

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