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A Publication of the National Golf Foundation

Questions, Answers and Insights for Everyone in the Business of Golf

NGF TOP 100 BUSINESSES IN GOLF

Touchstone Golf

Category

Corporate Headquarters

Austin, Texas

Website

Key Employees

Steve Harker, President and CEO
Doug Harker, Principal
Mark Luthman, Executive Vice President and COO

Profile

Touchstone Golf is a recognized leader in the golf industry, providing comprehensive management services and strategic planning to golf course owners.

Touchstone manages and provides advisory services for 35 golf courses in nine states, from North Carolina to Hawaii. The Austin, Texas-based company operates 15 courses in California and nine in its home state.

Touchstone has experience managing every type of golf course property, from municipal courses to exclusive private and resort clubs. In addition to focusing on protecting and enhancing an owner’s interests and options, Touchstone works to identify opportunities to improve both a course’s financial performance and the quality of the overall experience while promoting the property and positioning it for long-term profitability.

(Riverwalk Golf Club in San Diego is among the Touchstone-managed clubs)

From cost-effective centralized accounting, financial reports, annual budgets and business plans to managing capital improvement plans and implementing guest service programs, Touchstone is able to deliver a wealth of knowledge and knowhow to single course owners.

President and CEO Stephen Harker is a Class A PGA Professional with more than 25 years of experience in the golf course industry. He was previously a senior executive with American Golf Corp, which at the time was the largest course operator in the world, and helped initiate the Women in Golf Day event later adopted by Play Golf America.

NGF Takeaways

In the competitive landscape of third-party management services, Touchstone has been effectively helping owners, developers, investors and municipalities thrive.

Touchstone’s management team has more than 65 years in combined experience within the golf course industry, ably positioning the company to help course owners deal with challenges such as rising costs, employee turnover and operational inefficiencies.

Touchstone’s ability to leverage national relationships with vendors means that courses see benefits such as preferred pricing and premium brand inventory. With 35 courses in its portfolio, Touchdown is among the top 5 percent of golf management companies, yet is able to customize services to the specific needs of individual facilities and owners.

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