NGF TOP 100 BUSINESSES IN GOLF
TGR – Tiger Woods Ventures
Tiger Woods is a brand of his own in the golf world and it’s hard to dispute that any other individual has had more of a role in growing the game over the past several decades.
Woods is one of the most successful golfers in history with 82 career PGA TOUR wins and a record $120 million+ in career earnings, but his impact extends well beyond the golf course – to his foundation that inspires underserved youth through STEM education, charity work, course design, operating and managing world-class events and the restaurant business. In 2016, Woods united his entrepreneurial and philanthropic endeavors under a singular parent brand called TGR. The growing business, grounded in Woods’ unique experiences and approach, is the next phase in Woods’ vision, one marked by his enduring impact off the course as much as the championships he’s won on it.
“TGR is my chapter two – my way of building a legacy that’s about more than birdies and bogies,” said Woods, who raised golf to levels of popularity it had never experienced.
TGR is essentially a unified corporate structure that oversees all of Woods’ existing businesses as well as those still in planning or those to come in the future.
Woods has long been most proud of his charitable TGR Foundation, which he formed in 1996 with his father to give students in need the right resources to ensure lifelong success in school, their communities and the working world. With programs that feature STEM skills (Science, Technology, Engineering, and Math), college prep and teacher professional development, it is designed to equip students with the knowledge and skills needed to thrive – in today’s jobs and ones that don’t yet exist.
TGR Live for more than 20 years has managed and organized fundraising events supporting the TGR Foundation. The company’s aim is creating amazing experiences for the foundation’s clients at world-class events like the Genesis Invitational at Riviera near Los Angeles and the Hero World Challenge in the Bahamas. TGR Live also runs the annual Tiger Jam, which combines golf, music, poker and stars in Las Vegas, the Tiger Woods Invitational Presented by USLI on the Monterey Peninsula, and in 2019 added two new events — the Celebrity Cup and Nexus Cup.
“As an organization, we made significant strides in all areas, continuing an upward trajectory that is so important for our impact and future growth,” said Rick Singer, President and CEO of the TGR Foundation.
Woods owns a restaurant and sports lounge in his hometown called The Woods Jupiter that he opened in 2015 and has also continued to expand his course design business launched over a decade ago, with an emphasis on playability and fun.
Payne’s Valley at Big Cedar Lodge in Branson, Missouri, is the first public golf course in the U.S. from TGR Design, opening in 2020. He also opened courses such as El Cardonal at Diamante Cabo San Lucas in 2014 and Bluejack National outside Houston in 2016.
Woods also places a special emphasis on short courses to promote family-friendly fun, multi-generational play and enjoyment for golfers of all abilities.
Tiger’s standing as a global icon empowers the TGR brand, created as a corporate extension of Woods as he looks beyond his playing days. Woods has approached his off-course endeavors with some of the same qualities he’s known for as a competitor: determination, a precise method and a relentless pursuit to master a variety of skills.
Woods, ultimately, is as big a business as there is in the world of golf. He remains the game’s most visible star and has noteworthy partnerships with GOLF 100 companies such as Nike, TaylorMade, Bridgestone, Full Swing Golf and Discovery Golf.
And while his TGR brand continues to build, the importance of Woods’ impact on growing the game and attracting new participants as its most recognizable personality is almost impossible to quantify.