NGF TOP 100 BUSINESSES IN GOLF
Summit Golf Brands
Summit Golf Brands (SGB) designs and sources high-end golf apparel and sportswear that is sold at leading country clubs and resorts around the world. It currently sells the brands Fairway & Greene, Zero Restriction, B. Draddy, and EP New York to over 3,000 accounts in more than 25 countries, and its product can be found at almost all of the top 100 golf courses in the United States.
Employing 125 professionals, SGB maintains a showroom at its New York City headquarters and an additional support office in Shelton, Connecticut. Additionally, SGB has a 40,000-square-foot warehouse in Barneveld, Wisconsin, where it holds and embellishes all of its inventory. The Wisconsin warehouse has over 100 embroidery heads and 15 heat press machines that are used to embellish more than 700,000 units per year.
Unlike some other companies, in which designers and executives have little or no background in golf, SGB is led by a group of golfers who design, market, manufacture, and distribute its products.
More than 90 percent of SGB’s products are currently distributed through the green grass channel, dealing directly with courses and club professionals, rather than big box retailers, department stores, and specialty stores.
Fairway & Greene, now celebrating 25 years, is a classically oriented apparel maker, while B. Draddy, the most recent addition to the stable, is a menswear brand inspired by classic styles.
On the other hand, Zero Restriction (as seen in 2019 on Team USA for both the Presidents Cup and Solheim Cup), the most well-known of Summit’s properties, predominantly manufactures outerwear and rain gear. And the company’s ladies’ line, EP New York, is designed with fashion, performance, and detail in mind, as it is focused on knits, active tops, and outerwear.
In the meantime, Fairway & Greene has returned much of its manufacturing to the U.S., helping to gain a larger market share and improve the brand’s marketability.
“The idea of supporting the American workforce, whenever you purchase the Fairway & Greene brand, has really resonated with our customers,” said Billy Draddy, Creative Director of Summit Golf Brands.
The bottom line? For country club and resort accounts with retail apparel needs, SGB represents a one-stop-shop, given its diverse portfolio of brands. Each brand caters to a different demographic (men, women, young, and old) – from basics to fashion, and from lifestyle to technical outerwear.
Since the majority of Summit Golf Brand’s sales are completed at private clubs and resort courses, having multiple strong brands “under one umbrella” is a big selling point for pros and management. Instead of dealing with four reps, a pro can buy from just one and have access to strong brands for both men and women.
Due to its focus on supporting and developing the golf market entirely, rather than other sports markets as well, SGB has had a competitive advantage in recent years, particularly among avid golfers.